There has been a rumor that Apple will launch three new iPhone in September, including the second generation iPhone X standard and the enlarged iPhone X Plus, and a lower but less functional LCD version of the iPhone. Because the former two are using OLED display, many people believe that most of the iPhone that Apple plans to produce in 2018 should be OLED screen. However, according to the latest report of the Wall Street journal, things may be just the opposite.
The Wall Street Journal quoted sources related to the apple supply chain as saying that Apple expects a LCD model to make the most of the new generation of iPhone line-up. Apple initially hoped that this autumn's LCD and OLED screen iPhone production roughly the same, but now plans to produce more LCD models. As mentioned in the rumor, the 6.1 inch LCD model has lower price and weaker function, but consumers still show strong demand because of "cheaper".
The question now is to exclude the production of a new generation of LCD iPhone, and it is not yet fully understood whether the "LCD models" also include old models such as iPhone 7, iPhone 8 and iPhone SE, mainly that these models may continue to be sold with the new generation of iPhone in 2018, so apple expands the LCD model The capacity scale is also reasonable.
The Wall Street journal also quoted analysts as saying that Apple's move is a sign of consumer awareness of the price sensitivity of smartphones. Analysts say the demand for iPhone X is weaker than Apple's initial expectations, "mainly because of its high price", and the initial sale price is up to $999. The key is that the cost of the OLED screen is as high as $100, pushing the final price directly, while the cost of the LCD panel is reduced to $40.
In fact, this is not the first time anyone has claimed or predicted that the new LCD iPhone will have the largest capacity. In the early April, for example, Amit Daryanani, an analyst at the Royal Bank of Canada, said the production of the next half of iPhone in 2018 will reach 8000-9000 million, in which the output of the LCD model will be about half. Further in March, Taiwan media Digitime also announced that the LCD screen iPhone accounted for 50% of output. Earlier, a IHS Markit gets the message from the upstream supply chain of the panel, which means that LCD occupies more than half of the 270 million panel orders. Of course, earlier well-known analyst Guo Mingji also made similar remarks.
The Wall Street journal also said that Apple may still retain at least one cheaper, LCD based iPhone in 2019, rather than a complete turn to OLED to ensure that at least one model can afford more consumers, according to Apple engineers, inside the company. The obvious visual advantage of OLED compared with LCD has not been found. Last month, Korean media believed that the iPhone of apple production in 2019 would be exclusively for the OLED screen, and many analysts doubted it later.
Guo Mingji, a well-known Apple analyst at the research firm TF International Securities, expects the next generation iPhone X to be priced at $800 to $900, and the so-called iPhone X Plus starts at $900 to $1000, while 6.1 - inch iPhone starts at $600 to $700, and three iPhone will be from September. It begins at the end of October or beginning in the early October.
Guo Mingji had previously said that the 6.1 inch iPhone would have a "edge to side" display, but still designed a "Liu" groove for face recognition, and apple made a tradeoff against OLED. For example, the fuselage of LCD iPhone is made of aluminum shell instead of stainless steel, without the function of 3D Touch, and only one lens is not equipped with double shots.
In any case, if all the rumors are relatively accurate, the LCD version of iPhone may be essentially a cheap shrink version of iPhone X at a price of $300 to $400. But to be honest, this does not mean the iPhone X price is expensive, after all, analysts think iPhone X is too expensive to be sold out. At present, both Apple officials and third party research institutes have shown that at least the first quarter of this year, iPhone X has been the world's best - selling smartphone.