Dean Lubacki tried to return his watch but was rejected by Apple. When he asked to talk to the manager, he was told that he had no manager. Dean Lubacki wrote in a letter to Apple's Canadian operations and Tim Cook. “When the belt is removed to replace the belt, the same abrasion may occur on the screen and on the back of the watch.” However, Apple said in the marketing materials that the watch will not be damaged anywhere.
After Apple did not reply to his letter, Dean Lubacki filed the lawsuit. Because of stress and wasted time of life, he is seeking compensatory damages and punitive damages because Apple should not be online to them. The client lies and falsely claims that the product will not be scratched.
Apple and other manufacturers claim that the product is "scratch resistant" and does not mean that the device will never scratch, especially when metal is dragged across the glass surface. After Dean Lubacki filed the lawsuit, Apple proposed to replace his Apple Watch and give him free accessories, but he refused to continue the proceedings.