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Why WeChat credit card repayment? Tencent: The cost is too high

via:中国基金报     time:2018/7/2 8:32:39     readed:139

(Original title: Blast! Ma Huateng big move " kill to " WeChat, this 100 million users have to be charged! "Free lunch" Nothing

China Fund News Taylor

Unprepared, yesterday’s WeChat Financial Wealth posted a heavy announcement.

The credit card repayment function is charged. . . .

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Wechat credit card repayment adjustment

Each repayment is based on 0.1% of the repayment amount

A few days ago, WeChat officially announced:

1. Since August 1, 2018, each repayment is charged at 0.1% of the repayment amount (the amount of the handling fee is calculated to 2 decimal places, the lowest 0.1 yuan)

2. The handling fee is paid together with the repayment amount when the user performs the repayment operation.

3. Activities such as random fee reduction and exemption will be introduced one after another.

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Why charge?

Because the cost is too high

The WeChat official explained this way:

Because of the payment channel fee, there will be a payment channel fee.TencentTenpay has been investing in the cost of the fee subsidy.

In recent years, with the rapid development of credit card repayment business, the cost of channel commissions has also grown rapidly.

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In fact, in November 2017, WeChat announced that:

From December 1, 2017, WeChat will charge 0.1% of each user's cumulative monthly repayment amount of more than 5,000 yuan (minimum 0.1 yuan), with a cumulative monthly repayment of less than 5,000 yuan per person. No fee of any kind is charged. Multiple WeChat accounts under the same ID card, sharing a free amount of 5,000 yuan per month.

According to the overall report of the central bank's 2017 payment system operation, as of the end of 2017, the total amount of bank card credits was 12.58 trillion, and the credit balance of bank cards was 5.56 trillion yuan. It shows that the total amount of credit card repayment in China each year is 5.56 trillion yuan. More and more people now use mobile payment repayments. Even if other repayment methods are used to calculate, WeChat's credit card repayment amount may exceed trillions of yuan. Based on this calculation, WeChat may have to pay billions of channels to the bank each year.

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How many users are affected?

According to May this year, Tencent announced its earnings report for the first quarter of 2018. Among them, WeChat users exceeded 1 billion for the first time, reaching 1.04 billion.

How many of these people will use a credit card to repay this function?

According to the in-depth report released by Penguin Zhiku, “Wechat Reports: 47 pages, PPT understands WeChat's five major businesses” shows that 13.6% of users use credit card repayment, and more users use it for red envelopes and transfers. Roughly speaking, about 100 million users will be affected by the new rules.

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Such a wealth management user can also pay credit card for free

The WeChat official also issued an announcement today:

With effect from August 1, 2018, only the wealth management fee for platinum credit card and gold member's credit card repayment policy will continue to be free of charge. Users who have fixed transfer of 500 yuan or more in the "Love Investment Plan" can continue to enjoy the free repayment service. .

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The Fund has checked the criteria for the classification of the members of the Bank. Through the accumulation of assets on the platform, the Bank established four membership levels of platinum, gold, silver, and general, targeting different levels of membership in different needs of the wealth management platform. Provide users with different types of exclusive membership services.

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Based on the financial value range, the four membership levels are:

Platinum Members: Financial Value ≥ 500,000;

Gold members: financial value 100,000 to 500,000 (excluding 500,000);

Silver Member: Financial Value 10,000 to 100,000 (excluding 100,000);

Ordinary members: financial value 1 to 10,000 (excluding 10,000);

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It can be roughly said that if you want to reduce your credit card fees, you generally purchase more than 100,000 wealth management products at WLD. In addition, you can also use the “Love Investment Plan” to transfer to 500 yuan in a fixed way to avoid fees. .

In simple terms, money is wayward, and long-term savings are good for Tencent. Such “local” users are granted a certain fee.

According to industry insiders, it is clear that Tencent wants to drain Tencent's wealth management and many charging actions, and WeChat wants more funds to flow within its own system.

According to the latest data, Ma Yun's balance of credit has reached 1.45 trillion. Can Tencent's “Drainage and Wealth Management” plan successfully challenge Yu Bao? Or "kill chicken and take eggs"? Some netizens said that at present, the money in WeChat and Alipay cannot be compared with each other. It is precisely the need for WeChat to cling to the top of the hill. How does this idea come out? Not afraid of users going to Alipay again?

Previously, the size of the Moneylink Currency Fund was significantly increased due to the credit card business, and now the credit card charges, and the Moneylink Currency Fund may receive a certain negative impact!

The end of the free era?

Where else can I charge my credit card?

Today, the news of WeChat credit card repayments came out, and netizens naturally thought of comparing with Alipay:

Alipay official website shows that at present, the Alipay mobile phone app does not charge a credit card, and it is free to repay the loan through the computer. For others, it is required to pay a 0.2% fee.

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Analysys Wang Pengbo of the international financial industry pointed out as early as in an interview with Southern Metropolis Daily in 2017:

“The initial purpose of the C-side continued subsidy for free services is to attract users. With the end of the staking of the individual user market in the payment industry, WeChat payment as an industry giant has already had a considerable amount of users, and the utility of free market changes is no longer ".

The rate creates a huge pressure on subsidy costs, which is not worthwhile for payment companies.

Wanting free credit cards, the fund has collected several methods for everyone.

1, Alipay.

At present, there is no notice of credit card repayment charges, but it is not ruled out in the future.

2, major mobile banking APP

When processing a credit card, the staff will generally advise the user to download the bank’s mobile banking app. As long as the corresponding debit card is bound, the bank’s credit card can be repaid, interbank payment is free, and each can enjoy With the bank's sign-in, missions and other operating benefits, the major banks' APPs have also gradually opened a credit card repayment function for him.

3. APPs like Jingdong Finance and Suning Finance

With Jingdong Finance credit card repayment, there will often be some preferential activities, and the repayment will send you some coupons.

If you are an in-depth user of Suning, you may wish to use Suning Finance credit card repayment.

4, UnionPay's "Cloud Flash Pay" APP

UnionPay can also pay credit cards and there is no handling fee.

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