Using open source software and artificial intelligence, Wildbooks can not only receive data from manually uploaded animal photos. It can also search for images on Flickr and on YouTube.videoTo see data that might be useful for research. This deep learning approach enables Wildbook to find the same animal in different images, which helps researchers use data on animal health, eating habits, hunting patterns, population size and potential poachers' activities more accurately.
When uploading animal photos, the user can also add other data such as the gender of the animal, approximate age, location, other animals in the vicinity, and the like. Because each animal has its own characteristics - just like the users on Facebook - researchers can decide to pay more attention to specific animals with a reduced number of species.