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From scooters to flying cars, Google’s parent company wants to transform into a transportation giant

via:网易科技     time:2018/7/5 8:01:44     readed:160

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The news combines the two striking features of Alphabet: one is having multiple investment tools, they can even invest in the same project, and the two is to find a lot of different ways to ensure a role in future transportation. Market Research Institute, Gartner, focuses on Mike La, the research director of the mobile field. Mike Ramsey said: "Alphabet is not only interested in the field of transportation, but also has become a giant in this field."

Let's take a look at the many ways that Alphabet focuses on people traveling:

Alphabet's investment institutions

Alphabet was the most active corporate investor last year, with more than 100 deals through direct investment and its three venture capital divisions. Among them, GV is specifically targeted at early stage start-up investment, CapitalG focuses on long-term investment, and Gradient pays more attention to artificial intelligence-related startup investment.

Through these investments, Alphabet is supporting a wide range of transportation technologies. GV is an early investor in Uber, and CapitalG invested in Lyft. Lyft is planning to increase the sharing of bicycles and scooters, while Uber is optimistic about the potential of flying cars. Earlier this year, Gradient invested heavily in Scotty Labs, which provides a platform for remote control of driverless cars. In addition to Lime, Alphabet also directly invested in GoJek, a Southeast Asian network car company.

Map support

In transportation, the most obvious sign of Alphabet is Google Maps. According to comScore's data, more than 55% of smartphone users in the United States use Google Maps. More than 1 billion monthly active users worldwide rely on Google Maps for navigation, car or public transportation.

Google currently allows Uber and Lyft to promote their pricing strategy through maps, and it's not hard to imagine that it will be open to shared bikes, electric scooters and ultimately driverless cars. Ramsey said: "If Alphabet is not activeDevelopmentI will be amazed at the transportation platform that combines multiple modes of transportation with Google Map as the center. ”

At the same time, Google also runs another map product, Waze, which was acquired by Google in about $1 billion in 2013. The biggest difference between Google Maps and Waze is that the latter allows any user to add information about architecture, police or transportation. In addition, Google also has Android Automotive, which embeds Google's operating system and applications directly into the car. Google has signed cooperation agreements with companies such as Volvo and Audi.

Google's huge map data has also helped it become one of the leaders in the field of driverless cars, which has brought us to the next important step in the investment of Alphabet in transportation:

"Other bets"

Waymo, a drone-owned subsidiary of Alphabet, is one of the most promising subsidiaries of analysts and investors. Waymo plans to launch its driverless taxi service in Arizona before the end of the year and is widely considered to have a leading edge in this area.

Another "bet" Sidewalk Labs is also considering the future of urban transportation. The company's overall goal is to transform the city through technology, including a centralized mobile platform called Coord, which has been spun off from Sidewalk Labs and received investment support.

Founder's favorite project

All this seems insufficient, with Google founders Larry Page and Sergey Brin making personal investments in future transportation. Page's company Kitty Hawk is developing a flying car that looks like a hybrid of buoys and drones, while Brin is said to be building a high-tech airship.

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