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WeChat applet advertising component is fully open: developers can easily open

via:博客园     time:2018/7/9 22:31:28     readed:1157

WeChat officially announced that the advertising components of small programs (including small games) have been fully opened. Developers can self-service to open traffic masters in the background, and then they can access advertisements in small programs and get advertising revenue on a monthly basis.

The opening threshold of the small program traffic master is very low, only the small program cumulative independent access user (UV) is not less than 1000, and there is no serious violation record.

The opening process is also very simple: enter the WeChat public platform applet background, click on the left panel "flow master", the small program developers who meet the opening threshold directly click "open" & rdquo; can create the corresponding advertising space.


Once opened, developers can copy the ad plugin embed code, and the ad placement is flexibly controlled by the developer.

After opening the traffic master,Small game developers can access both Banner ads and incentive video ads. Small program developers of non-small game categories only support access to Banner ads.

The applet advertisement display scene is customized by the developer, and the traffic master can flexibly set the presentation page and the location according to the characteristics of the respective small program.


Banner ad style


Incentive video ad style

Just yesterday, WeChat paid a new opening “New Digital Marketing Capability”, merchants only need to use WeChat to pay more, and they can get more rewards and get more free advertising.

It seems that the advertisement on WeChat is going to be completely open.

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