According to the Boston Consulting Group, in the United States, more than 80 million people experience augmented reality every month, and this number is expected to reach 120 million by 2021. Snap is considered to be the leader in augmented reality advertising. Apple is also optimistic about augmented reality technology, encouragingDevelopmentUse their ARKit development tools to create augmented reality content.
Facebook tested a Michael Kors augmented reality ad that allows consumers to virtually try on their sunglasses. Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King will release augmented reality ads this summer.
Ty Ahmad-Taylor, vice president of product marketing in Facebook's global marketing solutions division, said in a statement, "now people are looking for personalization both on their phones and in their physical stores. It's a visually powerful experience.videoThe reason why it is becoming more and more important in the mobile shopping experience. In fact, we have found that video has become the medium of choice for people to find products on their phones.
As retailers prepare for the biggest shopping season of the year, we are excited about launching new products to help them increase consumer satisfaction and drive consumers to shop. "Facebook has been imitating many of Snap's features, especially on Instagram, and this strategy seems to work quite well.
Instagram Stories - The Facebook version of the Snapchat app, currently has twice the number of users. Facebook also released a video creation toolkit to help advertisers create mobile-centric video ads, expanding the "Shopping" app on Instagram to any company that has a shopping feature.