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Google launches new tools to optimize advertising with machine learning technology

via:博客园     time:2018/7/11 11:31:29     readed:171


Beijing time on July 11 morning news, Google launched a new advertising purchase tool on Tuesday. With the new tools, Google is trying to make more use of computer algorithms to optimize ads and determine where to place ads.

Advertisers welcome these new tools as new tools help optimize ad performance. This will also encourage advertisers to put more budget into the Google platform. However, analysts in the field of privacy protection and technology are paying attention to such changes, and this area may encounter more regulatory scrutiny in the future.

Google’s new advertising service leverages machine learning technology. The software analyzes past initial conditions and final effects, and then determines how to maximize the effect based on new real-time conditions.

Google said its machine learning technology can now predict when to show ads. In a given budget, technology can maximize the flow to the store, or help the brand get the most favorable consumer perception.

Google also announced the further opening of its previous search advertising tools. This tool automatically selects ad text that appears in Google search results among up to 19 phrases designed by advertisers. Therefore, when users ask the same question, they may see different versions of the ad based on the environmental information.

Critics worry that machine learning technology will increase the risk of discrimination and privacy violations in advertising. The machine may learn to target certain vulnerable individuals or decide whether to provide certain information based on sensitive population information such as race.

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