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No hope of returning to China? Google ALL IN India

via:博客园     time:2018/8/6 19:57:44     readed:248

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Wen / Du Zhanyu

Source: passagegroup

A decent looking one at a time

Set up a company in Shenzhen, set up AI China Center in Beijing, invest in JingDong Google-CHS, guess how to paint a little song and brush a screen

At least for now, Google's eye is on its neighbor, India, and the trend is becoming more apparent.

At the newly concluded Alphabet second quarter financial press conference, Google CEO Sundar Pichai mentioned four times in India in a 12 - minute statement, and referred to India and other emerging markets in response to questions.

“劈柴哥”Sundar

Every product with more than 1 billion users is doing well in emerging markets, which are also a major source of growth, he said.

In addition, Google believes in India

Capture the next Unicorn

Google is developing its own circle of friends in India.

Through the Sand Hill Program, it selects the most promising start-ups in the local area, leading them step by step.

But the threshold for becoming a friend of Google is not low, and we must meet stringent standards.

In order to ensure that the hottest enterprise in the ecosystem can be accurately locked, Google has established partnership with 15 top Vc firm, such as Accel, Redwood, Kalaari, Inventus Captial, Lightspeed Ventures, etc.

The selected startups usually get support in the first round to the third round of financing. In addition, Google will give these start-ups technical guidance and new product trials, and help them improve and analyze their products.

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Technically, Google has a rich ecosystem of everything from cloud platforms to APIs, covering all stages of development and promotion. These platforms can be used by start-ups, but in the absence of guidance, it is difficult to make full and skilled use of them. At this time, the dune plan can help entrepreneurs to connect with Google related personnel and provide technical support for developers.

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In India, Google has social networking sites ShareChat, food couriers Swiggy and Fresh Menu, and local services UrbanClap and Healthy Me.

Among them, Swiggy has entered the unicorn club in June this year, and ShareChat is also booming in the dialectal area. Millet and Shun made a valuation of $400 million in June this year, more than 4 times more than the previous round.

Of the Indian people.

In July, Google India signed a 51,000-square-foot lease in Bandra-Kurla Complex (BKC), Mumbai's most expensive business district, for seven years.

This area is almost three times that of Google's existing Mumbai office. It is coming to the first and seven floors of the first international financial center (FIFC), which also lives with international giants such as apple, Citibank, McKinsey and Oracle.

It echoes the Google's Dune plan.

The dune project is named after Sand Hill Road in Menlo Park, California, and is famous for its large gatherings of top venture capital firms.

In 2013, Suman Prasad, an Indian who runs Google's nascent business development division, launched the Sand Dune Project. The project links investment companies and startups to provide technical and market assistance to startups, in Suman Prasad's own words

谷歌作为

Google as a partner of 10000 Startups

As an external innovation project monitored by Google, the overseas market is a very important part of the dune plan. The big Silicon Valley companies want to seize the emerging markets as early as possible, through which Google can get the opportunity to work with local entrepreneurs in the early days, which is also a great benefit to its local business.

Google has also been welcomed by the India government. It even invited Google to make tutors for India's start-up companies.

The whole India has about 5000 start-up companies and has been rated as the third largest entrepreneurial center in the world. Two years ago, Google, as a partner of the 10000 Startups program in India's Nasscom (software and Service Industry Association), began to interact frequently with the India entrepreneurship ecosystem.

ALL IN India

He refers to the special products, India as a huge test ground, and then extended to other emerging countries.

The most typical is the free WiFi project. Zhixiang previously reported that Google in India with the Indian Railway Company and RailTel, 400 railway stations across India to provide free public Wi-Fi. At present, more than 8 million Indians have used this service, and it is even faster than several kinds of paid services in India.

谷歌在印度火车站的

Google's WIFI ad at the India railway station

The massive use of WiFi will bring huge amounts of personal data to Google and then turn into advertising revenue. But that's not all. Google is also looking for other business opportunities in India.

Google Tez, a payment service launched in India, was proposed by Pichai as an example of emerging markets'commercial potential beyond advertising. He said the service would also be promoted.

Google Tez was launched in India in September, and within a few months, Tez has reaped more than half of the trade through UPI (the end of 2017).

In addition,The high activity of India users has also brought huge amounts of data to Google's AI technology.

The Google map has made several adjustments to India. In December 2017, it added a two-wheeler model to India, the world's largest two-wheeler market, to provide a shortcut for riders. In view of the chaotic address coding system in India, it also adds a unique area code for each building to navigate.

By 2019, Google plans to employ 13000 employees in Hyderabad Park, the largest park in addition to the United States.

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