Firefox is launching a new experimental browser extension called Advance, which recommends new sites and articles based on what you are currently reading and recent browsing history. Advance has two parts:
In one example, Firefox says Advance can recommend other similar restaurants when browsing a list of popular restaurants so you can compare them. All the recommendations are personalized for specific users, unlike the company - sponsored Pocket integration, which shows the combination of pay ads and regular recommendation articles. It is easy to imagine that if it succeeds, Firefox can use Advance as a similar source of revenue.
Advance is supported by machine learning start-ups named Laserlike, which focuses on recommendation. As a security measure, users can fully control the time of the Advance running, can view the browser history that has been granted to Laserlike, and request to delete the information when they choose. Advance is part of the Test Pilot program for Firefox, which is used to test new capabilities for users trying to use them before the launch of the main application. Interested users can register and install Advance here.