Original Title: HTC Q2 net loss of 68 million U.S. dollars, more than a decade of consecutive losses, into the block chain can save the cornerstone of the smartphone once?
In July alone, HTC's revenue of NT $1.4 billion ($45.7 million) plunged 37.23% from June to 77.41% from a year earlier, the worst monthly revenue since August 2003.
According to the world smartphone market ranking data released by market research firm IDC on September 20 last year, HTC's share of the mobile phone market is only 0.68%, ranking has fallen out of the top 10 in the world.
HTC made a profit on Q1 this year thanks to a deal with Google's Pixel team and related intellectual property rights in January, but second-quarter earnings data once again showed that HTC had failed to reverse course.
In the mobile business, HTC, which once held 10% of the mainland market, is no longer able to compete with Samsung, Apple and others.HUAWEIWith the competition of domestic brands such as millet, OPPO and Vivo, HTC's self-help campaign has put its hopes in the area of block chains.
In May this year, many media reported that HTC was in progress.DevelopmentA Android mobile phone driven by block chaining technology. The phone, codenamed Exodus, will provide a system-level wallet with built-in security hardware to support digital encrypted currency and decentralized applications.
The message was delivered by Phil Chen, who is regarded as the head of the HTC block chain, at the CONSENSUS 2018 Block Chain Consensus Conference in New York.
Chen Xinsheng was the founder of HTC VIVE. HTC and game company Valve have jointly launched Vive, a wearable VR device that marks HTC's entry into the VR arena, and is seen as a product of HTC's self-help. The founder and chairman of HTC, Wang Xuehong, has also said that AR / VR is HTC's main strategy.
The advance sale of HTC Vive once pushed up HTC's share price, which rose by 54% in the 7 trading days.
However, the rate of ups and downs in the VR market, as well as HTC's own desire for high-end market positioning, can not help HTC's financial results, HTC in 2018 is still in trouble.
At this time, the block chain seems to be HTC's life-saving straw.
HTC set up the Block Chain division this year, and Chen, who returned to the Block Chain business of HTC, said he believed encryption would be the most destructive technology in the next few years, just like the 2008 smartphone wave. He sees wallet as the most important part of encryption.
As a result, the world's first block-chain phone, Exodus, has a cold-storage technology that stores wallets offline, bitcoins and ether coins, has its own key, and users use cold wallets.
HTC officials announced more details in July that the Block Chain handset will officially be launched in the third quarter of this year. It also supports "de-centralized applications" and works with Block Chain Crypto Kitties.
Chen Xinsheng also said that HTC aims to build a common block chain asset market through Exodus. We welcome all developers to distribute their blockchain games, collect architectures and NFT content through our platform.
Unlike Changhong R8 Kirin handset, Lenovo S5, Candy Block Chain Genesis S111BK, which is also claimed as block chain handset in China, Exodus does not mention mining function.
But the same is true, because of the "block chain" hedge, the price is not low, according to Chen Xinsheng disclosed that the price will be more than 999 U.S. dollars (6690 yuan), sold worldwide, but the mainland market may not be.
Exodus does not have the ability to dig, but Chen says the short-term goal is to use wallets, but in the long run, it still wants to build smart phones that can be digged and expanded.
In an effort to make the "block chain" more convincing, according to foreign media reports, HTC will also attract the Wright coin founder Li Qiwei, as a consultant to join the block chain mobile phone Exodus team. Of course, Exodus's sincerity is to support LTC and lightning network.
But this series of block chain related news has not yet rescued many investors'expectations of HTC, the negative impact of the announcement of layoffs a few days ago has not been eliminated.
HTC announced on July 2 that it expects to complete a wave of layoffs by September, involving 1,500 employees in Taiwan's Taoyuan area. After the layoffs, the company has no more than 5,000 employees worldwide. In July 3rd, HTC's share price fell by 6.71% to 52.80 NT dollars compared with the previous trading day.
The latest news is that HTC will soon stop its smartphone business in the India market. According to the India economic times, 70~80 employees of HTC India will leave. HTC has stopped producing smartphones in India for nearly a year and is now abandoning all distribution agreements, people said.
The battle may depend on whether the march into the block chain is a tidal wave for HTC or a self-help in a quagmire.