Apple CEO Cook seems to be calling quarterly earnings calls to advertise that the shift from other systems to iOS users is the driving force behind the continued growth of the iPhone. Foreign media PCMag today unveiled a new survey aimed at studying more deeply the main reasons why smartphone users move between the iPhone and Android.
According to the survey of 2,500 U.S. consumers, about 29 percent of users changed their mobile operating systems. 11% of them moved from iOS to Android, while the other 18% transferred from Android to iOS. The survey shows that prices are the main drivers behind these changes.
Of all the people who switched from iOS to Android, 29% said the main reason was "better prices," while 11% said they switched from Android to iOS for the same reason. Meanwhile, 6% of users who switched from iOS to Android said they did so because there were "more applications" on Android, compared with 4% of Android users who switched to iOS for the same reason.
The only leading area for Android is customer service. Six percent of users who switched from iOS to Android said they did so because of "better customer service" and vice versa only 3 percent.
Meanwhile, 47 percent of users who switched from Android to iOS said they did so because of "a better user experience." 30% left iOS for the same reason and turned to Android. In addition, a considerable number of users switched to iOS because of "better features" such as cameras and designs and faster software updates.
There are still some notable points in the survey. Most people who have changed their phones or are considering changing them say they don't care about new smartphones (56%). Thirty-four percent of people buy a new phone when the contract expires, and 17 percent buy a new phone only when the current phone screen is in trouble. In fact, when all respondents were asked how often they changed their phones, more than half (53%) said they would only change their phones when they broke down.
So how about you? What makes you choose to use iOS all the time, or just come over from Android?