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Sony New Balance join forces to create double-ink sports shoes

via:GeekPark极客公园     time:2018/9/2 15:31:21     readed:995

A long time ago, in order to make shoes more individual, manufacturers have come up with various means, some will add LED light-emitting components to the soles, put on these shoes and walk rhythmically on the road, the lights will appear At the sole of the foot. However, although this kind of shoes looks cool, but it is too swaying, the color is not good to see often have side effects, and secondly, even if the lights are very good, it is no good to show the cool feeling during the day.

In contrast, Sony's approach is very straightforward: since ordinary LEDs can't solve the problem, why not change the ink screen of the pattern to make the shoes more personalized during the day and night? So there is the pair of shoes created by New Balance.

Figure from Fashion Entertainments

At first glance, these shoes are very common, but if you pay attention, you will find that it has two differences. First of all, in order to make people see it at a glance, the classic N-type logo on the side of the shoe was replaced with an ink screen. It will periodically cycle through different content to show your personality.

Figure from Fashion Entertainments

Second, Sony also added an ink screen to the sole. Since the sole wears a lot of friction with the ground every day, of course, instead of making the outermost layer an ink screen, the ink screen is added to the middle interlayer, and the sole area is large, which also gives the ink screen more display space. The transform screen looks even cooler, but it seems that it is hard to be seen by passers-by on the sole.

Figure from Fashion Entertainments

The shoes in IFA naturally attracted a lot of people's attention, but the idea of ​​putting the ink screen on the wearable device, Sony is not the first attempt, as early as the ink screen watch FES Watch, Sony has already created such a cool watch that can change the dial and even the strap at any time, with complete personalization and excellent endurance. This pair of sneakers that cooperated with New Balance can actually be regarded as an experiment conducted by both parties. Sexual attempt.

Sony FES Watch, from Sony's official website

Although the feeling of giving people is so cool, this pair of conceptual running shoes is not currently planned for mass production. The reason is also very simple. Although it looks cool, adding a screen to the shoes also requires the waterproof, dustproof and sweat-proof requirements of the sports shoes itself. It is still very difficult at this stage.

Earlier, there was a pair of sneakers called ShiftWear that tried to add a display to the shoes, but unfortunately such an idea has not been successful. Despite the crowdfunding of millions of dollars, in the April statement, the official said that the fusion of hardware is difficult to manufacture, it can be built in the laboratory, but the cost is not acceptable to the public, so It takes time to create a personalized sneaker with a display.

Figure from ShiftWear official website

Despite this, this pair of shoes that Sony has been cooperating with New Balance this time is still amazing. In the case that the shape is not so strange, the sneakers with ink screens seem to have a cool feeling, if true. Appear, do you want to buy a pair?

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