Tencent Technology News, Facebook, the world's largest social networking company, is trying to reduce its reliance on online advertising and expand its revenue sources through e-commerce and other means. Previously, the company’s shopping service launched on the Facebook platform had limited influence and online shopping giants such as Amazon were completely out of one level. According to the latest news from foreign media, Facebook's Instagram will launch an independent shopping app that will further expand the original built-in shopping service.
Facebook has four star products, namely the Facebook platform, the chat service WhatsApp and Facebook Messenger, and the mobile photo or video sharing tool Instagram. The total users of the four products are already equivalent to half of the Earth's population. Instagram has more than one billion active users and has become a mobile social star product covering the world.
According to foreign technology media quoted insiders, Instagram is developing a special shopping software, which may be named “IS Shopping”. This shopping software will be closely related to the Instagram social platform, which is the brand merchant that sells the product, which is the account that users pay attention to in Instagram.
Instagram has not confirmed or commented on this independent shopping software.
According to reports, it is still unclear when the shopping software will be online, software development is underway, and there is a possibility that the project will eventually be cancelled. However, according to sources, Instagram has already had good conditions for further expansion in the field of e-commerce.
At a recent earnings analyst meeting, Facebook’s chief operating officer, Sandberg, revealed that there are currently 25 million corporate brand accounts and 2 million advertiser accounts in Instagram. Another 80% of Instagram users follow at least one corporate brand account.
If you launch independent shopping software, it will not only help corporate accounts use Instagram's massive fans to expand sales and revenue, it will also bring new revenue opportunities to Instagram.
A source said that in the coming period, Facebook will provide more tools for companies that expand their business through the Instagram platform, which will challenge e-commerce platforms such as Shopify.
According to reports, there are already some third-party companies that offer business tools or advertisers on the Instagram platform. For example, Four Sixty can help companies create photo libraries that provide shopping methods and adjust the content published on the Instagram platform. optimization.
In addition, Shopify's online store includes plug-ins that help businesses that use Instagram to expand their business.
According to reports, as early as November 2016, Instagram began to test the shopping function. In March last year, it began to promote large-scale, corporate merchant accounts can include some special labels in the photos, users can directly purchase related products through photos.
Currently, Instagram is testing a new feature that integrates shopping services in the “Stories” feature.
It's also worth mentioning that online shopping is not the first feature of Instagram splitting into stand-alone software. At the end of last year, the company began testing a mobile chat tool called Direct. In June of this year, Instagram continued to launch a software called IGTV, which will become the original video sharing tool for netizens competing with YouTube.