With the holographic imaging technology provided by HoloLen, consumers can see the virtual display content of the product in the real scene, usually by text and animation. For example, in the iFashion clothing store, consumers only need to look at the clothes on the model with their eyes, and a virtual clerk will appear to introduce the products to consumers.
At the same time, consumers can interact with goods through gestures, eye movements, etc., such as selecting information such as evaluations and product introductions.
If you want to buy a product, you only need to look at the product for 2 seconds. In the auxiliary gesture, the selected item will automatically join the Taobao shopping cart.
In the cooperation, Taobao is mainly responsible for how to integrate MR technology into the shopping experience and transaction process, responsible for planning and promotion.MicrosoftHololensProvide hardware and technical support for MR.
At this stage, "Taobao buys" has not yet landed.CommercialOnly in the 300 square meters "future shopping district" built by Taobao, consumers can wear Microsoft HoloLens to experience.
Yu Zhong, head of the Taobao marketing department, said that the future mixed-reality retail solution will be promoted to more applications in shopping malls, tourist attractions, and entertainment venues.
“'Taobao buys it' is the next 5-10 years of shopping experience.” For this mixed-reality retail solution, Taobao President Jiang Fan said: “We believe that new technologies such as MR will definitely change future consumption. In terms of consumption patterns, Taobao is willing to explore the imagination boundary of MR in the field of e-commerce and life."