21 early morning, apple, Nanjing East Road store doorway lined up to pick up the crowd.
Original title: the most expensive iPhone in history is not queuing up for sale: cattle purchase is only two hundred.
Surging news reporter Zhou Ling
The most expensive iPhone in Apple history is officially on sale today.
That morning, Peng Mei journalists in the Apple Nanjing East Road store and the ring store to see, the two shops to pick up the machine in front of the people in twos and threes, the line is not long, but one after another.
According to Apple store clerks, if there is no advance booking today, the store is still unable to buy machines, consumers are advised to go to Apple official website to make an appointment.
Apple's official website shows that pre purchase is now available on October 9th -13.
Cattle say they can't get through the market.
The cattle were a standard addition to Apple's store when the new iPhone was launched, but this year some of the cattle standing outside Apple's store were a bit out of touch.
One user who bought the XS Max 512G version of the iPhone said he was willing to sell it for 500 yuan. The two sides bargained for half a day and it was not clear whether the deal would be completed.
Cattle only willing to increase the price by 200 yuan to receive the 512G version of iPhone XS Max.
In recent years, Apple's pre-sale system for the purchase of new iPhones has allowed consumers to make online pre-orders and make appointments to pick them up in stores. So the day the new iPhone was officially launched, it was not as busy as it was when the iPhone first entered China.
With the maturity of Apple's supply chain integration, it has become a thing of the past that hard-to-find machines have become a thing of the past.
This year's high pricing of the iPhone XS / iPhone XS Max has kept many potential buyers out of the door, and many will probably wait and see if they decide to buy it.
These factors have led to a decrease in the number of cattle outside the Apple store, a decline in the profit-making effect of the cattle, many of the cattle are no longer personally out of the horse.
There are also reports that apart from the current version of the iPhones Xs Max (512G), the prices of the iPhone Xs and the iPhone Xs Max in unofficial channels have already broken through official quotations, and cattle have returned products on the official website.
However, Peng Mei reporters inquired a number of e-commerce platforms found that Apple has not yet seen the new machine price information.
The first users of the new iPhone were mostly loyal fans, who rushed to buy the new machines for the first time. These users are very familiar with the new iPhone, and basically will not change other brand machines.
In addition, the first batch of subscribers has many cattle or users who want to resell the difference.
But more iPhone users will choose to buy machines after a steady supply, online, in-store or carrier packages.
The main selling point of the iPhone XS / XS Max is that the powerful A12 chip has improved the performance of the phone, making it significantly more fluid and lighter than the previous generation of the iPhone X.
Secondly, the improvement of the iPhone XS / XSMax camera is also very obvious, with distinct levels of photography, especially for dark-light shooting scenes.
IPhone XS camera upgrade is very clear, for example.
But this year, the price of Apple's new machine is high and many users are hesitant.
Li Huaibin, senior analyst at the IHS Markit mobile phone market, said there were fewer people on the spot in the morning, mainly ahead of schedule. After 10 o'clock, more people would gradually get up to experience the new iPhone.
Unlike other mobile phone brands, Apple continues to stick to profit-oriented hardware, pursues gross margins, relies on service and experience to achieve product sales and market share, and has built a complete ecosystem that allows competitors to compete in the same range of products. The pressure will not be great.
Apple Watch Series 4 will launch the telecom version in the honeycomb version.
On the early morning of September 21, Peng Miao reporters saw in some Apple stores in Shanghai that most of the people who came to pick up the new iPhone had not seen anyone buying the new Apple Watch Series 4.
But the new Apple Watch Series 4 is much larger than the previous three generations. The first is that the dial is 2 cm larger, and the second is that the design has narrower borders, making the screen bigger, and features like photos and maps more clearly visible on Apple Watch.
Second, the new Apple Watch pays more attention to fitness, health and other needs, heart rate monitoring can be set intervals, if abnormal movements can alert the alarm.
The new Apple Watch electrocardiogram feature, which Apple showed at a global conference, was popular, but so far there is no timetable for its launch in China.
However, Peng Mei reporters also learned that there will be support for China Telecom's cellular version of Apple Watch at the end of this year.
The so-called honeycomb version of Apple Watch is an independent communication function, can call, send text messages and so on. For example, you can keep in touch with the outside world without carrying a mobile phone when you go out for a walk or go shopping.