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China's paid content model has become the norm. Charge-based content accounts for almost half.

via:博客园     time:2018/10/11 16:32:09     readed:224

[Global Network Technology Reporter Wang Huan] China's Internet content market is being continuously developed by the “charge type”. The widespread adoption of mobile payments has laid the foundation and enhanced the elimination of piracy, creating an environment that is easy to charge. Diversification of content such as video is also driving growth. Citing "Nikkei Business News" reported on October 11, some analysts believe that China's Internet content market scale increased by 30% in 2017 from the previous year, expanding to 10 trillion yen, and is approaching the United States.

According to a survey by the National Copyright Administration of China, the Internet content market in China increased by 27% in 2017 from the previous year to reach 636.5 billion yuan. The bureau believes that it will continue to expand at the same rate in the future.

Charge-based content accounts for almost half. Especially in the video field of movies, TV series and variety shows, it has grown to about 2 times in actual years in 2017. It will also grow by more than 60% in 2018, driving the overall growth of the Internet content market.

iQiyi has a fee-based membership of 66 million and 40% of its revenue comes from video charges. Listed in the US in March, with a total market capitalization of $20 billion. Under such financial strength, iQiyi has launched many homemade dramas.

In the field of music, QQ music is very popular. The number of members reached 800 million. The popular male singer album recently sold for about 5 yuan and has more than 5 million people to buy.

China's news websites or APPs have relied mainly on advertising before, and there is almost no separate charge. However, paid news websites have also appeared. Caixin, which has an advantage in the economic field, has launched a fee-based subscription service. The price of the member is 498 yuan per year, and there is also a fee for the service.

The soaking of mobile payments used by 566 million people in China is supporting the fee-based business. A lot of paid content supports mobile payment APP payment. Mobile payments typically require an associated phone number, ID card, and bank account. When you subscribe to a paid service, you don't need to enter your personal information one by one, you can purchase it with a simple operation.

China is currently strengthening the investigation of illegal content. According to statistics from the National Copyright Administration, 2,554 websites with pirated content were closed in 2017. In the same year, the number of illegal content investigations increased to nearly 3-4 times four years ago, reaching 543. It reveals the intention of the Chinese government to develop the content industry.

Statistics from Japan's Content Product Circulation Overseas Promotion Agency (CODA) show that the number of confiscated DVDs in China in 2017 was reduced to less than one-tenth of the 2011 fiscal year. In China, the situation of illegal content viewing is improving, and the agency said that “the content business between Japanese and Chinese companies is increasing”.

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