Author: Yao Chong
On Tuesday night, Gree Electric released the first three quarters of earnings. Since the beginning of this year, Gree's revenue has grown rapidly.
The first three quarters of results have been compared to last year's full year
On the evening of October 8, Gree Electric released the results of the first three quarters of 2018, and the company's total operating income and net profit level have approached the 2017 full-year level.
According to the third-quarter results forecast, Gree Electric expects to achieve total operating income of 149.051 billion yuan to 150.855 billion yuan in the first three quarters of 2018, and total operating income of 112.027 billion yuan in the same period last year.
Gree Electric's total operating revenue for the year of 2017 was 150.02 billion yuan; the company expects net profit attributable to shareholders of listed companies in the first three quarters to be 20.587 billion yuan & ndash; 21.568 billion yuan, an increase of 33% to 40%, Gree 2017 The net profit attributable to the mother was 22.402 billion yuan.
It seems that Gree's operating income and net profit level in the first three quarters of this year have been comparable to last year's full-year level. In addition, Gree Electric expects basic earnings per share of approximately RMB 3.48, compared to RMB 2.57 for the same period last year.
Gree Electric said that the home appliance industry performed well in the first three quarters. The company achieved higher growth than the industry by virtue of its brand, technology and channel advantages.
Since the beginning of this year, Gree has achieved outstanding results. In the first half of this year, Gree Electric achieved outstanding results, achieving a total operating income of 92.05 billion yuan, a year-on-year increase of 31.4%; net profit of 12.806 billion yuan, an increase of 35.48%; basic earnings per share of 2.13 yuan, an increase of 35.67%.
In terms of net sales margin, Gree Electric maintained a strong position. In 2016 and 2017, the net profit margins reached 14% and 15%, respectively, which was much higher than other white and black power machine companies, and higher than the home appliance sector. In the first half of this year, Gree's net sales of sales were 14%, which continued to rise year-on-year, much higher than other white-light leaders.
The next target is the air conditioner chip
In the future, the research and development of air-conditioning chips will become the top priority of Gree Electric.
Recently, Gree Electric issued a letter on the official WeChat, said Gree Electric Chairman Dong Mingzhu, Gree air-conditioning will be the first to use its own chips next year, the company's self-developed chips have been mass-produced, this goal can be fully realized next year.
In August of this year, Zhuhai Zero Border Integrated Circuit Co., Ltd., a wholly-owned subsidiary of Gree Electric Appliances Co., Ltd., was established with a registered capital of 1 billion yuan. Its business scope covers the design and sales of semiconductors, integrated circuits, chips, electronic components and electronic products.
In the semi-annual report, Gree Electric has disclosed that the company's current chips are mainly dependent on imports. In 2017, the chip imports amounted to several billion yuan. With the development of the company, the demand for chips will further increase.
In order to further improve the company's comprehensive competitiveness, voice in the air-conditioning industry and cost control capabilities, Gree Electric said that the company will set up a special team to steadily advance technical research and product development in this field.
According to industry online data, China's total air-conditioning sales in the first half of this year increased by 14.3% year-on-year, ranking first in the growth rate of various household appliances. Zhongyikang terminal data shows that in the first half of this year, air-conditioner retail sales increased by 16.6% year-on-year, and retail sales increased by 19.8% year-on-year.
As of 2017, Gree's global market share of household air conditioners was 21.9%. As of the first half of 2018, the market share of Gree central air conditioners was 17.03%, which was further expanded compared with the market share of 15.42% for the full year of 2017.
On December 12, 2013, at the 14th China Economic Year Person Awards Ceremony hosted by CCTV Financial Channel, Dong Mingzhu, the head of Gree Electric Appliances as a representative of the manufacturing industry, agreed with Lei Jun, the head of the Internet model. A "1 billion gambling" & rdquo;:
Lei Jun said, "Millet mode can not beat the Gree model, I think look at the next five years. The people of the whole country are asked to testify. Within five years, if our turnover beats Gree, Dong always loses me a dollar. ”
Dong Mingzhu immediately said: "First of all, it is impossible for Xiaomi to exceed Gree. Secondly, it is not a dollar to gamble. I will bet 10 billion!" ”
Gree's goal this year is 200 billion. At the current rate, its revenue target of 200 billion yuan is victorious.
Xiaomi has not yet announced the third quarterly report, but the revenue in the first half of this year reached 79.6 billion yuan, which is only 12.4 billion yuan compared with the revenue of Gree Electric in the first half of the year, and the growth rate of Xiaomi's revenue in the first half of the year is as high as 75.4%, in view of this growth rate, Xiaomi's revenue in the first three quarters is expected to further narrow the gap with Gree Electric, and even surpass Gree Electric.
In this way, the 1 billion gambling contract is about to be announced. However, will the loser really pay? How to spend the money won is a topic that everyone will pay attention to later.
Nanfang Daily reporter Yao Wei