On October 12th, according to foreign media reports, compared to Google Play Store Google Play, Apple App Store's revenue has always been higher. However, in the third quarter of 2018, the revenue gap between the two sides further widened, even reaching the highest level to date.
Mobile application data analysis company Sensor Tower released the latest report showing that Apple App Store's revenue in this quarter nearly doubled (93%) compared to Google Apps, which is the biggest gap since 2014.
Apple and Google App Store revenue data for the third quarter of 2018
According to Sensor Tower, about 66% of the $18.2 billion in mobile app revenue generated in the third quarter of 2018 came from Apple App Stores. Apple App Store achieved revenue of $12 billion in the quarter, up 23.3% from $9.7 billion in the same period last year.
At the same time, Google App Store's revenue for the quarter was $6.2 billion, up 21.5% from $5.1 billion in the same period last year.
Sensor Tower ranks the best-selling apps in the two app stores, and subscription apps continue to drive revenue growth. Netflix maintained its highest non-gaming application revenue record for the third consecutive quarter, earning approximately $243.7 million in revenue on both platforms. Tinder and Tencent video ranked second and third respectively.
Apple and Google App Store download data for the third quarter of 2018
Mobile game spending also helped drive revenue growth for the two app stores, which increased 14.9% year-on-year to $13.8 billion. In fact, it accounted for 76% of all application revenues on both platforms during the quarter, of which $8.5 billion came from the Apple App Store and $5.3 billion came from the Google App Store.
But in terms of app downloads, Google Apps still has an advantage because of the rapid adoption of low-cost Android devices in emerging markets. The number of application installations in both stores increased by 10.9% to 27.1 billion, an increase of 24.4% from the third quarter of 2017.
Apple and Google App Store mobile game revenue and download data in the third quarter of 2018
In the third quarter, due to the short video application of Bytedance, TikTok (Music Short Video International Edition) absorbed Musical.ly (music short video community application), the most downloaded application rankings also occurred hugely. Variety. After the merger, TikTok ranked fourth in the world, with a quarter-on-quarter increase of 15% and a year-on-year increase of 440%.
This allowed TikTok to surpass Instagram (ranked fifth) and Snapchat (ranked tenth) in third-quarter app downloads and laid the groundwork for bytebeat to become a more important player in the social app market.