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Android is the most popular operating system in the world, and is also one of the most important businesses of Google. But one thing is getting more and more clear: Google is not going to let Android get entangled with its mobile phone business. Google's recent activities in New York prove this more.
Google's 2018 keynote speech didn't mention it at all.
Android status is not guaranteed?
This is not the first time we have seen the brand of Android being ignored. In the past few years, the name of Android has not been seen in the most important application of Google:
Not to mention that all the brands and products that Google has launched over the past few years do not mention the operating system, but often promote Google's own name:
Although not everything was obviously renamed
Of course, most Android system products still retain their original naming methods: for example, Android TV,Android Auto and Android Things still exist. Although Google's Home Hub smart display does not run Android Things, it uses
, Google Pixel 3 and Google Pixel 3 XL, the fastest and newest version of Google's current release, are also known to run on Android. If you ask Google, of course they will tell you can
But since the launch of the original Google Pixel, the Android brand has rapidly disappeared from Google's products and marketing messages. Except for some applications, the phone does not explicitly mention Android. There is no mention of Android, on the retail box or even Android on the boot screen (now, the boot screen of the Pixel phone will show
For this little green robot, this year's keynote speech is the most quiet year.
But Chrome OS still occupies the front C bit.
While Google didn't say anything about Android, it made no secret of talking about Chrome OS, 's new Pixel Slate tablet using Chrome OS.Google, which tells the whole story of Chrome OS, its birth, and why it was used on tablets.
To me, Chrome OS seems to be a prominent feature of Pixel Slate. To step up the fight against Android, they will be running Android applications on Chrome in their keynote address
At the October 9th developer conference, ChromeOS became the absolute focus.
So why did Android disappear from the names of so many applications? Why didn't Google mention the word at this week's event?
Google has always been silent about the reasons behind its brand decision, but we can reasonably guess.
Android's image is not up to Google's expectations, and its technology is too old.
The first is public opinion. In the eyes of the public
This is understandable, too, because the Android brand has been linked to
However, Google has spent millions of dollars over the past few years on the word Pixel, building a brand in every aspect of life
On the other hand, it may be that Google is only rethinking whether the Android brand can move to a wider range of potential customers through products in the future. One problem is that the word Android sounds like robotics and technology, but Google wants to build a friendly and warm image around existing products.
A close relationship with Google marketing people tells us that before Google focused on manufacturing hardware, with the Google turning product marketing from niche market to mainstream audience market, Android brand had already been in a state of no effort.
With this in mind, he added, one of the long-term goals reached within Google is to completely abandon Android as a brand, although in that direction
Historically, the word Android was mentioned only once at the Google hardware conference in 2017 and the launch of Pixel 2. At the time, Google was promoting the latest features of Android Oreo, saying
During a speech at the 2016 Google conference theme of hardware, Google launched Google Pixel, Google Wifi, Daydream View Google Home Google headset, and so on, mentioned a total of six Android. So, look at a 2017 only, can not be denied there is Android in the number of specific figures were significantly lower.
But Android has not disappeared!
All this shows that the Android brand has not yet completely disappeared. At least technically, there's no reason to think that Google will soon rename its mobile operating system. During the Google I/O 2018 keynote speech, Android was mentioned numerous times, and I hope this will last for years. There are even some remnants on the Google Pixel phone. The Android Auto application has been installed in advance to connect the mobile phone to the car infotainment system.
But when will Google's car infotainment system abandon Android in a public name? This will happen sooner or later, so I won't be surprised.
What do technology developers think?
So my guess is that either they don't want to emphasize that Android, wants to soften the impact of previous OS fragmentation leaks, or they really plan to give up the Android technology base at some point.
Of course, I think eventually ChromeOS and Android will merge. Perhaps not entirely at the code level, which makes sense from the point of view of the application or possibly even the UX