However, we see that the user has not been fooled. The user's consumption concept has become more and more mature and reasonable. In the domestic market, appleIPhoneXR has officially opened the pre-sale. But after the iPhone XS / XS Max failed to meet expectations, Apple urgently needed a relatively inexpensive iPhone XR to restore consumer confidence. However, from the pre-sale situation, consumers' enthusiasm for iPhone XR is not high. This is obviously not compatible with Guo Mingji's prediction.
We are concerned that at Apple's official store, the planned release date of the full-color, full-capacity state-run iPhone XR remains one week after October 26. In other words, it's not uncommon in Apple's history for all iPhone XR buyers to get a new iPhone on the day it's officially launched. Previously, the extremely expensive iPhone XS / XS Max and some top-of-the-line models suffered from delayed shipments, but this did not happen on the iPhone XR. That is to say, users are obviously not cold with iPhone XR, nor are they keen to place orders. To know that even the "cheap version" of iPhone XR, the price is also from 6499 yuan. Such a high price or buy a "cheap version", users obviously do not recognize.
And there have been reports in the market that analysts say Apple's iPhone XR will become the most popular model of the iPhone and so on. The "market" and consumers' intentions are obvious. The analyst reasoned: "The iPhone XR is a much better model to consider than the iPhone XS, starting at $749 and selling for $250 less than the iPhone XS, and has many of the same features as the iPhone XS, such as Face ID, full screen, and A22.processor"."
But analysts themselves are not sure, because predictive analysts also say that "more data will be gathered when the iPhone XR goes on sale on October 26, when people will queue up for the iPhone XR in the Apple Store. If there are fewer queues than we observed in September for the iPhone XS and the iPhone XS Max, we will reassess our hypothesis. So analysts speculate that the price of the iPhone XR is only slightly lower, and some users should choose to buy for price changes.
But let's not overlook the fact that the phone itself is so different in configuration and texture, that it's a chicken rib, not comparable in performance to the flagship iPhone XS, and far more expensive than some of its competitors'flagship products. Such a price strategy is still unacceptable for more users, and the price-insensitive crowd will naturally choose the flagship iPhone XS and the iPhone XS Max over the first-class iPhone XR. As for those price sensitive users, the price of this product is obviously unacceptable. After all, more Android phones are cheaper, and performance and material are not lost to iPhone XR. Users are not the enemy, there is a horizontal comparison, looking for a better cost-effective products, rather than blindly for the so-called "face" and choose a cheap version of the product.
It is well known that Apple will announce its financial results for the fourth quarter of fiscal year 2018 next month, as well as its financial guidance for the first quarter of fiscal year 2019. It's interesting to note that Apple's fourth quarter ended Sept. 29, which means the earnings report will include nine days of sales of the iPhone XS and XS Max, but not yet of the iPhone XR. Of course, we can also predict Apple's market share in the coming quarter from changes in sales.
Of course, we have reservations about whether iPhone XR can bring more share to apple. In the second quarter of this year, global smartphone shipments were 342 million units, down 1.8% from 348.2 million units a year earlier, according to the latest report from IDC, a market research firm. The growth of the overall market has long been weak, and the future market is not expected. In addition, with the advent of 5G, there are already 5G mobile phones coming out, and users are looking forward to upgrade the base station. The anticipation of the new system has also led many users to choose a strategy that waits for a while.