Tencent has always had a soft spot for blue. In 2004, it recognized blue as an official corporate color, meaning that it is as inclusive as the sea, as broad as the sky.
Tencent Blue is Tencent's brand standard color designed by Tencent in collaboration with the Pantone Color Institute, the world's leading color agency. It is also one of the 20th birthday gifts for yourself. From the ocean and the sky, the white and purple colors that are especially integrated are the vitality and imagination that make the blue look bright.
Laurie Pressman, vice president of the Pantone Color Research Institute, said: "This is an electronic color, it is very lively, full of energy and inspiring."
International color master Leatrice Eiseman from Pantone is also Tencent BlueDevelopmentOne of them. He said: "It can very well reflect Tencent's principles and philosophy, that is, the pursuit of technology in the pursuit of technology, and will continue to pursue new innovations."
In addition to Tencent Blue, there is also a set of "Tencent color wheel"As a balance and complement.
As a brand color,Tencent brand identity, Tencent officialwebsiteAnd some Tencent brands will use Tencent Blue as the standard color.And many other places:
A device that can draw with brain waves, "Blueprint Once in the a Blue Brain"
Blue mobile phone holder with Mobike bicycle
versusJingdongEnvironmental cooperation theme express delivery box
Tencent Marina Headquarters Building Public Floor
Flash shop and surrounding
Tencent fonts were released last year. This year, the special edition of the 20th anniversary will be launched. The posture is forward-looking, and each 撇, fold, bend, and hook are finely processed.
This special edition, specially designed for the use of the text, is based on the use of AI technology, which is designed by the designer for 10 months and 6800 common words.