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Apple Music Connect closes Apple once again smashes social networks

via:博客园     time:2018/12/14 10:02:17     readed:289


Original Apple Music Connect interface

On the morning of December 14th, Apple today notified the artists on Apple Music that they will cancel the Apple Music Connect publishing feature, and the previously released Apple Music Connect content will be deleted after May next year. This means that Apple once again entered the social network Times

Apple Music Connect is a platform for artists/artists and fans to interact with Apple Music Services. It was created on the music platform of Apple Music, allowing music artists to communicate directly with fans. To explain briefly, it is a social way based on music and driven by a big star V.

This platform has been online since 2015, but it seems to have been unsuccessful. At the beginning of the release, there were artists who reflected this platform and were not very suitable for socializing. Airplane Mode lead singer Dave Wiskus once said on his blog that he believes that the social features of Apple Music Connect are out of touch with the music world and cannot be used as a normal social network.

Today, artists on Apple Music have received notification from Apple:

“We have made some changes to Apple Music and we want to tell you.

We are always looking for ways to increase the focus on artists and help them better connect with their fans. So we gave the artist page a new design and added a new, personalized artist broadcast.

Today, we will remove Connect from the artist page and the For you page to simplify music discovery. This means that from December 13, 2018, you will not be able to post Connect content, but all previously uploaded content will still be searchable until May 24, 2019. You can still create artist songs with the latest version of Apple Music. ”

In fact, this is not Apple's first adjustment to Apple Music Connect. It has been downgraded from the separate tab of Apple Music to the “For you” section, which is equivalent to downgrading from the first level menu to the second level menu.

Apple has built a number of great hardware and has further enhanced their experience by building an App ecosystem, but the company seems to have no genes for social products and has never succeeded in social products.

In September 2010, Jobs launched the iTunes-based music social network “Ping” at the new product launch, and wanted to build a music social network based on iTunes, let users communicate with friends and their favorite artists to discuss their favorite music.

It is thought that this is Jobs' challenge to Facebook and Twitter, but in fact, Ping's design is somewhat contradictory, it is more like a platform for selling music content in a social shell.


Jobs introduced Ping on the stage.

In May 2012, CEO Cook finally admitted that the user's choices indicate that this is a product that is not worth the effort. On September 30 of that year, Ping was officially closed.

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