Home > News content

Old-fashioned Jinshan, standing at 30

via:博客园     time:2018/12/29 21:53:32     readed:348


Wen / Liu Na

In this way, the two men hugged together.


Thirty years ago, one of the founders of Jinshan asked Bojun to confine himself in the room of Caiwuwei Hotel in Shenzhen. Without programming environment, he used a 386 computer to write 128,000 lines of WPS 1.0 day and night. When WPS was officially released, Lei Jun, who was still studying at Wuhan University, became the number one fan.

Because of this, Qiu Bojun knew Lei Jun.

Thirty Years of Jinshan

Qiu Bojun has always been a headache for math teachers, because he can always pick out teachers'mistakes. Ten exams and ten full marks. He was the first math contest in the three years of senior high school in the county. In 1983, he wrote a loan and return book management system for the library of National Defense University of Science and Technology in two months after class, and won a reward of 40 yuan.

After graduation, Qiu Bojun went to the instrument factory to work, and his working ability was quickly recognized. In 1986, Qiu Bojun consolidated his then lover and present wife, and decided to go to Shenzhen for the sake of the goddess in his heart.


Pictures taken in the early 1990s (from left: Qiu Bojun, Zhang Xuanlong, Lei Jun)

Zhang Xuanlong appreciated Bei Jun and invited him to join Jinshan.

At that time, Microsoft Office software had not entered China, the Internet in China was still in the barren era of slash-and-burn cultivation, typewriters were still indispensable daily office supplies. In that era when computers were luxury goods, WPS had no advertising campaigns and gained 20 million users only through user experience.

The following year, Lei Jun entered Jinshan.

In 1994, Jinshan rose to the top. Meanwhile, through a 64K international dedicated line, China fully accessed the Internet. Microsoft Word 4.0 is also officially entering the Chinese market.

According to Dream Golden Mountain, the first thing Microsoft did in China at that time was how to transfer the old users of WPS to the Word platform. Microsoft and Jinshan have reached an agreement to read each other's files through their own RTF format in the software mid-tier.

Looking back many years later, this cooperation is an expensive lesson for local companies. Jinshan WPS is undoubtedly a very good intention, to achieve the world of office software and win-win situation.

In the case of piracy and Microsoft, Jinshan entered a bitter depression in 1996. At its poorest time, only 12 million people were left on its books. In 1998, Lenovo Group became a major shareholder in Jinshan and restructured Jinshan Company.


From left to right: Qiu Bojun, Lei Jun, Yang Yuanqing, Liu Chuanzhi, Shen Jiazheng

Hard times brought light in 2005.

The 2005 edition of WPS, with its incomparable compatibility, has returned to the market once again. WPS documents, tables, presentations, mind maps and other functions were added in later versions, such as PDF to WORD, picture to text, teamwork, WPS notes, etc. On this basis, ink knives (tools for product managers to make prototype maps), rice husk network (PPT template mall), two-dimensional codes, geometric maps, and relationship maps can be completed in WPS software. No additional software is required.

In 2011, Chairman and CEO Qiu Bojun officially announced his retirement plan, and Lei Jun took the post of chairman. But Lei Jun's challenge lies in the gradual arrival of mobile Internet.

At that time, the confrontation between WPS and Microsoft Office gradually faded, and both sides were faced with the problem of how to attract users on the small screen. This time, WPS went a little faster than Office and made a step forward in market share.

In a small-scale internal speech, Lei Jun mentioned that WPS was forced by itself to transform the mobile Internet, and Jinshan overturned and rewritten all the original code. When the mobile Internet arrives, the most elite people are selected, isolated management is adopted, and mobile products are developed by internal entrepreneurship.


2003 has become a new watershed. Jinshan has become more diversified.

At that time, Jinshan drug tyrant had achieved the second share in the anti-virus market.

But in the following years, Jinshan drug tyrant was stolen by Rising. Since 2005, the traditional agent marketing model has compressed the profits of drug tyrants to the extreme.

On the other hand, Jinshan's game is full of wind and water.

Jinshan quickly launched several games, such as Swordsman's Affection and God-Enclosing List. In 2005, the income of online games exceeded that of application software, reaching RMB 0.58 billion. By 2006, the revenue of Jinshan online games business had risen to 215 million yuan, accounting for 68% of the total business of Jinshan.


In 2007, Jinshan was listed in Hong Kong. Shortly afterwards, Lei Jun said goodbye to Jinshan and was replaced by Beijun. Later, Lei Jun transformed investment and founded millet.

The story that Lei Jun later founded Xiaomi is well known. In addition to Lei Jun, Jinshan has also emerged from a number of entrepreneurs who have a significant impact on the Internet pattern.

In 2006, Wang Feng, together with Liao Mingxiang, a Jinshan native, founded the game company Blue Harbor Online, leading the launch of end tours such as "Relying on the Sword and Slaughtering the Dragon Knife", "God Beast", "Journey to the West", "Light of Dawn", "Flying to the West", "Laughter to the West", "Romance of the Three Kingdoms" and so on. At the end of 2014, Langang Interactive (renamed in 2014) successfully listed on the Hong Kong Stock Exchange. Two years later, Wang Feng retired to the second line as chairman.

Nowadays, Wang Feng seems to be wholeheartedly on the block chain. Liao Mingxiang succeeded Wang Feng as CEO of Blue Harbor Interactive in June this year.



At that time, the five tigers in Jinshan started from Zhan Zhenyang, Zhu Yong, Zou Tao, Chen Feizhou and Liu Peng.

Zhan Zhenyang's experience is interesting.

In 2001, after graduating from Zhejiang University, he entered Jinshan and soon became deputy general manager of mobile software business. In March 2004, Zhan Zhenyang went away and founded Beijing Enlightenment Century Communications Technology Co., Ltd. with several friends to design the whole mobile phone. First of all, Zhan Zhenyang positioned the high-end mobile phone. Later, with the introduction of the first generation of Apple mobile phones, the entire mobile phone industry was completely subverted. Most of the companies that made mobile phones before had failed.

So Zhan Zhenyang returned to Jinshan. He was assigned to Jinshan Game, and worked with Zou Tao to make products. He developed well-known online tours such as Spring and Autumn Q Biography and Swordsman World. From the general manager of Shanju Studio in Jinshan to the COO of Jinshan Game and Vice President of Jinshan.

Although there has been a constant outpouring of discord between Zhan Zhenyang and Zou Tao, it is probably another person who finally let Zhan Zhenyang leave here. In early 2010, Jinshan cooperated with Shanda to establish a joint venture company to transport Jianwang 3. At the same time, Wu Yumin, with a grand background, landed Jinshan as CEO of Jinshan Games.

Like Zhan Zhenyang, he left and returned from Jinshan, and finally Chen Rui left. Yes, it's Chen Rui, the chairman of Station B.

Later, in 2011, Chen Rui discovered station B and entered it as an investor. In 2014, he officially left Jinshan to enter station B.


In May 2006, Wang Xin re-joined Jinshan. In early 2009, he was appointed Vice President and Chief Operating Officer of Jinshan Internet Security Company. On November 10, 2010, Keniu and Jinshan Security officially merged. Wang Xin took up the post of Jinshan Network COO and was fully responsible for the operation of Jinshan Network.

In 2014, Wang Xin founded the Steamed bread Business School.


Where is the next 30 years?

Jinshan is the Internet company of grandparents, but the old brand has the halo of the old brand, naturally also has the distress of the old brand. Future imaginary space geometry? It's a huge problem.


Pictures from Jinshan 2018 Semi-annual Report

According to Jinshan's latest 2008 Q3 financial report, the revenue of cloud and online games is comparable, and the absolute value of office software revenue is smaller than the other two.


There is no doubt that the horn of the industrial Internet has sounded. From the perspective of development trend, we can also see from the following picture that Jinshan Yun's income shows a rising line.


Jinshan is neither too early nor too late for the layout of cloud. In 2012, Jinshan set up an independent subsidiary company to formally march into cloud computing. At that time, Aliyun had already stood firm, but cloud services of Tencent, Huawei and other companies had not yet entered.

In 2014, Jinshan cloud storage increased seven-fold, from an average of 300 T per day to more than the sum of all previous storage. Millet brings a large-scale outbreak of Jinshan Cloud, which makes Jinshan Cloud quickly take a firm foothold in the third-party cloud storage market.

However, Wang Yulin, the CEO of Jinshan Yunnan, thinks that the first half of Yunnan is an Internet customer, while the second half extends to other industries, such as manufacturing, treatment, education, government affairs and so on.

So now, Jinshanyun is the first contractor of Beijing E-government cloud, which has become one of the largest government cloud in the country. It has served 42 commissions and offices in Beijing and completed 200 information systems on cloud. In addition, Jinshanyun is also the cloud service contractor of the 2022 Winter Olympic Games and the 2019 World Horticultural Exposition.


Jinshan Cloud Data Center

As for the old office software WPS that Jinshan has always owned, it is also trying to rebirth recently.

But we have to say that collaborative office is already a red sea, both graphite documents and Tencent documents are emphasizing the collaborative function. Interestingly, just this month, Ali nailed in WPS's cloud documentation capabilities.

Another sign of recovery is that in the 2008 Q3 earnings report, Jinshan office software and services and other businesses recorded revenue of RMB 256 million yuan, an increase of 29% over the same period last year. The rapid growth of this business is due to the rapid development of WPS Office personal value-added services.


Finally, the game business.

It is well known that the game industry has faced serious challenges this year. Underneath the dome, no one was spared. In June this year, Jinshan launched a new 3-D hand-swapping tour "Cloud Dress and Feather Clothes", which of course ranked No. 1 on the Apple Store free game list, but its revenue performance did not meet expectations.

On the contrary, as early as 2016, the online "Swordsman Love 1" hand tour, relatively stable monthly flow.


China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments

Related news