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Google began to use CES as a formal stage to prepare itself for a big fanfare

via:博客园     time:2019/1/2 18:31:43     readed:384

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Google has a big booth at last year's CES show

Google officially debuted at the Consumer Electronics Show (CES) last year. At the upcoming CES show this year, Google will be three times larger than last year. Because it has begun to take the CES show as a formal stage, it is ready to show itself in a big way.

Last year, at the CES show, Google officially debuted and built a three-story Wonka smart home equipment factory. At a huge booth near the Las Vegas Convention Center, the search giant showed how its Google Voice Assistant Assistant handles everything from washing machines to toy trains. At the show, there was a huge, voice-controlled rubber ball machine filled with gift equipment. A large blue slide circled over the ground.

Google employees in white uniforms greet people at Google's booth. The company hangs on the Las Vegas Monorail, "Hello, Google" slogan —— this is one of the trigger phrases for the Google Voice Assistant Assistant.

Google's message is very clear: after many years of low-key, Google decided to come out. The company is preparing to show itself more at the CES show that will start next week.

Before the first official participation in the CES show last year, the company has been willing to stand by and let all the manufacturing partners including Samsung and LG take full attention. Now, Google has taken the CES show as a formal stage, ready to fully display its software and hardware.

The tech giant needs to use this stage to sell its products to consumers, thus competing with Amazon, Apple and Samsung. RBC Capital Markets said last month that Google’s hardware division —— including Google Home Smart Speakers, Nest Thermostats and Chromecast Streaming Devices —— revenues could reach 200 in the next three years. One hundred million U.S. dollars.

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Google is preparing to make a bigger move at this year's CES show

Google has bet its own future outside its iconic search homepage. Google CEO Sundar Pichai has repeatedly said that the company is working hard to develop artificial intelligence & mdash; — especially Google Assistant, a digital voice assistant similar to Amazon Alexa and Apple Siri. Because the market is still young, Google hopes it will attract people to use its platform before people enter Amazon's popular Alexa ecosystem.

“This is like a wild west development. "Bria nSolis, an analyst at market research firm Altimeter Group, said, "Google must act quickly and effectively." ”

Google still has a lot of work to do. Amazon's Echo smart speakers still dominate the smart speaker market with a 73% market share. According to a report by Consumer Intelligence Research Partners, Google's Home Smart speakers account for 24% of the total, ranking second. However, the research firm pointed out that Google is "too big forward".

That's why the CES show has become so important to Google. It provides an ideal place to motivate people to their Assistant Voice Assistant. Last year, Google used the CES show to showcase four new Assistant-enabled video devices from Sony, Samsung's JBL, LG and Lenovo. This year, Google is also expected to showcase devices from third-party partners using Assistant.

Moreover, there is evidence that Google hopes to cause even more sensation at this year's Consumer Electronics Show: a Google spokesperson said that the company's participation in the Consumer Electronics Show this year will be three times the size of last year. As can be seen from a map provided by CES's Consumer Technology Association, Google's booth size this year dwarfs last year's booth.

Google has taken some steps last year to strengthen its hardware business.

In February 2018, Google reintegrated Nest, a smart home device manufacturer. Previously, Nest operated for two years as a semi-independent division of Google's parent company Alphabet. This allows Google to integrate this intelligent thermostat, smoke detector and security camera manufacturer into its entire product line.

The company has also steadily expanded its Home Smart Speaker product line. In October 2018, Google released Home Hub—— a smart display that shows people recipes or videos. It's similar to the smart display produced by Lenovo and Sony, which was shown at the company's last CES show, but this time using Google's brand name. In the same month, Google released its latest flagship smartphone Pixel 3. Technology blog CNET calls it “the best Android phone in 2018”.

Prior to this, Google's largest hardware projects included Nexus Q streaming devices and the controversial Google Smart Glasses Glass. But in 2016, Google hired former Motorola executive Rick Osterloh to lead a new division. The department took over all of Google's different hardware projects and created a series of cohesive products. These hardware products now range from virtual reality headsets to Wi-Fi routers and more.

Avi Greengart, an analyst at GlobalData, a leading international telecommunications, software and IT services consultancy, said that for Google, the role of the CES show is not just to get more people to use Google Assistant. This is only part of Google’s ambitious plan. Google wants to make its services and equipment an important part of people's lives, from driving to work in the morning to preparing dinner at home.

“This is a pretty grand vision. & rdquo; He said, "They have not fully realized." But no one has done this now. ”

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