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iPhone sales dilemma led to Apple shrinking recruitment

via:博客园     time:2019/1/17 9:32:04     readed:175


Tencent Technology News, Apple's mobile phone sales fell into a downturn, lowering the fourth quarter (referring to the fourth natural quarter last year, the same below) performance expectations caused the company and Apple's supply chain stock price plummeted, Apple's development prospects cast a shadow. According to the latest news from foreign media, people familiar with the matter said that due to lower-than-expected iPhone sales and lower than the holiday quarterly revenue forecast, some departments of Apple will cut recruitment.

Earlier this month, Apple CEO Tim · Tim Cook disclosed this information to employees at a conference. The day before, he wrote a letter to investors about the company's recent difficulties, especially in the Chinese market.

During the meeting, Cook was asked if the company would respond to the move and would freeze the recruitment. He said he did not believe that this was the solution to the problem. According to people familiar with the matter, Cook said that some departments will reduce recruitment.

Cook said he has not yet fully determined which departments will lay off employees, but said that key sectors such as Apple's artificial intelligence team will continue to increase new employees at a strong pace. He also stressed that the importance of a department to Apple's future is not measured by the proportion of recruitment.

The Apple spokesperson did not respond to media requests for comment.


In the past decade, Apple has been hiring employees, but in recent years, the growth rate of employees has slowed down. The company added approximately 9,000 employees in the most recent fiscal year to a total of 132,000. A year ago, Apple added about 7,000 employees.

On Wednesday, Apple's share price fell less than 1% in after-hours trading. The CEO also said that layoffs will not affect Apple's plans to open a new office in Austin, Texas, and will not affect expansion plans in Los Angeles, California. It is reported that Apple is forming an original film and television content team in Los Angeles. It is generally believed that Apple will launch a network video service similar to Netflix in the first half of this year, focusing on high-quality original film and television content.

A person familiar with the matter said that after Cook talked with employees, some of Apple's senior vice presidents held meetings with vice presidents, senior directors and other executives to emphasize that iPhone sales slowdown is a new opportunity for Apple to promote innovation.

On January 2, Apple lowered its revenue forecast for the fourth quarter of last year (Christmas holiday season) from $89 billion to $93 billion to $84 billion. This is the first time Apple has lowered its quarterly revenue forecast for the past 20 years. The company blamed the decline in iPhone sales on economic and industry disadvantages, mainly in the Chinese market.

The technology giant based in Cupertino, Calif., also said that in some developed markets, iPhone upgrades are not as strong as expected, as mobile operators subsidizing smartphones are reduced, resulting in higher purchase costs. Because of the lower cost of battery replacement, consumers use older models for longer periods of time.

In a memo sent to employees after the company's statement, Cook told employees that he would not use the excuse of “external power”. “This moment provides us with an opportunity to learn and take action,” he added.

Although the decline in iPhone sales dragged down revenue, Cook earlier this month pointed out that the company's service business will increase to $10.8 billion in the fourth quarter of last year. When meeting with employees, Cook emphasized the importance of the service business to the future of the company.

In recent months, Apple has signaled a shift in service strategy, opening up Apple Music Services to Amazon devices, adding direct access to online video from iPhones and iPads to TVs, and releasing an iTunes for Samsung TV. Video application software.

According to a person familiar with the matter, Apple is continuing to establish new partnerships with external companies and plans to extend services such as Apple Music to more third-party platforms.

Just a few months ago, the iPhone maker became the first US public company to exceed the $1 trillion market capitalization threshold. Since then, Apple has lost nearly $300 billion in value.

According to foreign media reports, due to the downturn in mobile phone sales, Apple is reducing some of its non-emergency R&D plans. Silicon Valley has reported that Apple may abandon the development of self-driving cars.

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