(TencentNew Year red envelope curve: From New Year's Eve to early morning, the total number of personal red envelopes of WeChat and QQ changes in real time)
On the WeChat side, the New Year’s Eve data was mainly released. The report shows that on New Year's Eve, 20:00 to 20:59 will become the climax of the New Year's Eve blessing. And before the start of the Spring Festival Evening, from 19:00 to 19:59, users become friends andvideoDynamically record the peak hours of the New Year's Eve.
In this year's New Year's Eve Red Packet Army, 90 users became the main force, and the number of red packets received and sent took the first place. After 80 and 70, they ranked second and third respectively. In addition, Beijing, Chongqing, and Chengdu once again ranked among the top three cities that received the most red envelopes, leading the market, followed by Shenzhen and Guangzhou.
The New Year's red envelope, emoticon red envelope and custom red envelope cover became a highlight of this year's WeChat red envelope. Among them, the New Year's red envelope, which can randomly generate different amounts and greetings, accounted for 14.2% of all red envelopes on New Year's Eve.
In terms of QQ, QQ Spring Festival Garden Club has set up a variety of gameplay such as interactive mini-games, sharing and demolition bags. 310 million people joined in the action of transmitting and sharing the blessings. QQ blessing bags were shared 1.06 billion times, and the blessing bags were opened. It reached 1.12 billion.
In the three interactive games of the New Year Garden Club, “Crossing Fucheng” is the most popular mini-game. The number of participants is 110 million, the number of games played is 2.83 billion, and the number of games played per game is nearly 26 times.
The people who are most happy to break the bag are concentrated after 00 and 90. The data shows that after 00 and 90, the proportion of 41% and 33% is far higher than that of other age groups. The ratio of boys to girls participating in the QQ Spring Festival Garden Party is 6:4. Divided by the constellation, the most enthusiastic constellation TPO3 participating in the garden party is Capricorn, Libra and Tianzhu. Geographically, during the QQ Spring Festival Garden Club event, the province with the largest number of blessing bags opened was Henan Province.