Photo Source: Visual China
Reporter Wang Fujiao
On February 11, according to "First Finance and Economics" report, millet's eco-chain company will enter the field of electronic cigarettes.
Source: Industry and Commerce Website
Responding to the news, millet did not know about the news. From the inside of millet, the interface knows that there is no plan for this category at present.
Yicai pointed out that although Xiaomi raised nearly HK$30 billion in July 2018, it also vigorously expanded its marketing efforts, but its mobile phone sales fell to the fifth place in the world in the fourth quarter of 2018, an increase of only 1.4% compared with the same period last year. In the whole year of 2018, millet delivered 122.6 million units, with a market share of 8.7% ranking fourth in the world and a growth rate of 32.2%.
Under this pressure, millet urgently needs to expand new business categories to boost its performance. This includes the brand of white electricity and the electronic cigarettes mentioned in the article.
The tobacco industry plays an important role in stimulating the economy and belongs to the national strong control industry. Therefore, the development of e-cigarettes is also vulnerable to policy influence and constraints. At the end of 2018, the capital market had invested heavily in the electronic cigarette industry.
On July 17, 2018, the State Tobacco Monopoly Bureau (NTMA) said in the Circular of the State Tobacco Monopoly Bureau on the Issue of Key Points for the Comprehensive Deepening of Reform in 2018 that it would promote the study of regulatory regulations for new tobacco products. Strengthen the research on the classified management measures of new tobacco products, actively promote the incorporation of new tobacco products such as electronic tobacco into the supervision, further strengthen the market analysis and supervision mode of electronic tobacco, coordinate with the legislature to formulate effective regulatory policies and feasible measures. In the future, domestic regulatory policies will become the key to the development of electronic tobacco industry. In October 2018, the Hong Kong government proposed a total ban on the sale of electronic cigarettes.