“The company regards new tobacco as an important importer of the big health industry and increases investment. The company has established a joint venture company, Weiwei Technology, with Beijing Rice Science and Technology Co., Ltd., an ecological chain company of Xiaomi Company. The development of new tobacco products such as electronic cigarettes and heating non-burning appliances is expected to be launched in the first half of 2019."
Xiaomi had previously responded that Xiaomi was not aware of this news. Regarding whether the e-cigarette uses the brand of Xiaomi, Xiaomi said that there is a clear internal regulation, and any eco-chain enterprise own products or self-owned commercial activities are not allowed to use the Xiaomi or Mijia brand.
And just Xiaomi company issued a statement on the official micro, said that Xiaomi will not do electronic cigarettes, this matter is purely a rumor.
Recently, the electronic cigarette industry has been regarded as a new hot spot for entrepreneurship. Before the former hammer technology executive Zhu Xiaomu left the company, he founded the e-cigarette brand and started his own business.