Millet Group announced that Redmi's first mobile phone since its independence has achieved such good results, reflecting the company's multi-brand strategy has achieved initial success, but also further proves the company's powerful products.DevelopmentSupply chain management and retail capacity. This achievement also proves that this value orientation will be more competitive in the current market situation.
On January 10, millet announced the establishment of an independent brand Red Rice Redmi. Red Rice Redmi is not only a brother brand of the same group, but also a competitor in the same market.
Former President of Jinli, Lu Weibing, served as Vice President of Millet Group and General Manager of Red Rice Redmi Brand. In an interview with the media at that time, Lu Weibing said that Red Rice Redmi would continue to pursue the ultimate cost-effectiveness, focusing on the e-commerce market and attracting Internet crowds. The best price ratio will always be the goal of Red Rice Redmi brand.
It is reported that the Redmi brand will continue to focus on the best cost-effective products and markets, and pursue the steady increase in the share of emerging markets such as Southeast Asia and Africa. At the same time, the millet mobile phone brand will concentrate on the layout of high-end market, integrate online and offline marketing model of millet home, strive for further breakthroughs in the Chinese and European markets, and form a new revenue growth point.