Tencent Technology News, the mobile chat tool Snapchat relies on innovation after reading and is popular all over the world, but there is a problem with revenue and user retention after the listing. According to the latest news from foreign media, according to a person familiar with the matter, Snapchat's parent company, Snap, plans to announce a game platform for developers next month.
According to foreign media reports, the game platform project code is "Konkak Project" (ProjectCognac), the company will launch mobile games developed by external developers specifically for the Snapchat tool.
On April 4 this year, Snap will hold its first content and partner conference in Los Angeles. The above game platform plan is expected to be officially announced at the conference. The conference will also announce Snap's plans to enter the original film and television field.
In the middle of last year, there were media reports that a game platform was being developed within Snap.
For outside reports, Snap has not confirmed and commented.
Snapchat relies on the characteristics of burning after reading to attract the attention of young global users. At present, there are nearly 200 million active users. Compared with Facebook, which traditionally saves all the information of users and shares it with others, it has reduced the worries of netizens after reading. Later, many mobile chat tools also imitated this feature and launched the product, but failed to shake the influence of Snapchat.
However, the performance of the parent company Snap after its listing was poor. One reason was that Facebook's popular photo sharing app, Instagram, replicated many of the novel features of Snapchat.
The controversial redesign of the Snapchat app last year also alienated some of Snapchat's users and advertisers.
According to reports, mobile chat products have encountered difficulties in revenue generation due to the inability to add advertisements during user chats. Snapchat has launched a news client function, hoping to insert ads in the article, but this project has not been effective, and many media partners have already withdrawn from cooperation.
According to relevant agencies, Snapchat and Instagram have become two of the most popular mobile social or chat tools among young users. Among them, Instagram is still expanding its user base, and Snapchat's user base has shown a downward trend.
Today, Snapchat is taking various steps to prevent users from losing to social network rivals.
In the fourth quarter of last year, Snap's total revenue was $390 million, a one-third increase from the same period last year, but the company's net loss was as high as $190 million. The company's dilemma in the income-generating model is evident.
Snap has also developed a hardware business and even claimed to become a hardware company, but the company's smart glasses with camera functions have been marketed by Waterloo. The road to generating revenue by hardware is basically blocked.