Some time ago, Apple announced that it will hold the spring conference in 2019 at the early morning of March 26th, Beijing time. However, the introduction of the good drama as an introduction seems to mean that this conference is to release some domestic users that are temporarily unavailable. Software content services, hardware new products seem to have no shadow.
But it is relatively surprising that Apple started to maintain the Apple Store before the spring conference, and just released two new iPad products on the official website: the new iPad Air and iPad Mini.
Apple has been reluctant to use numbers to refer to the name of the new iPad, so the new iPad Air and iPad Mini are named only with the simplest name. Of course, in addition to the plain name, there is a simple design.
The reason for the simplicity of design is simple. Although Apple replaced the latest A12 processor with the new iPad Air and iPad Mini, and both models support Apple Pencil, the design of these two new products is still iPad. The old look.
Apple released a new "full screen" iPad Pro at the press conference last fall. Although the border is relatively thick, the full screen is not very rigorous, but it is still quite innovative for the iPad product line. After all, the iPad has been born for so many years, in addition to being lighter and thinner, it is more powerful and does not update the appearance. But after the release of two iPad Pros, the new iPad Air and iPad Mini returned to the old design in the spring of 2019.
Maybe Apple will also worry if the iPad Air and iPad Mini are relatively new in design and use the A12 chip, which is second only to the A12X, and also supports Apple Pencil. It may squeeze into the current market space of the iPad Pro. .
The new iPad Air and iPad Mini really don't have much to say about the design. The iPad Air uses a 10.5-inch retina screen that supports Apple Pencil, which is the same size and thickness than the old iPad Pro 10.5 inches. The weight is also a little less than the iPad Pro 10.5 of the year, from 469g to 456g. Of course, after all, it’s the entry-level iPad. The new iPad Air has fewer four speakers than the old iPad Pro 10.5, and a high refresh rate screen (this point is very relevant for the visual fluency of Apple Pencil when used). ), the rear camera is also only 8 million pixels.
The new iPad Mini may attract more people than the iPad Air, which looks no surprise. After all, the iPad Mini has not been updated for a long time, and the previous model iPad Mini 4 was released in 2015.
The new iPad Mini is an old design, 7.9-inch screen, but the processor is also replaced by the A12 processor, the performance is very strong, no pressure to deal with most of the current iOS games. The screen also supports Apple Pencil, which is very friendly for users who love painting and the student party. However, compared to the iPad Mini five years ago, the screen resolution of the new iPad Mini remains at 2048× 1536, 326ppi, which has not changed.
Although the design has not changed, the performance of the iPad Mini and the support for Apple Pencil have already attracted a large number of old users to start a new machine because it has not been updated for a long time.
Although the sales of tablet PCs have gradually decreased over the years as the screen of mobile phones has grown, the iPad has always been a very important economic pillar of Apple. Apple has launched new iPad series almost every year, and has come up with some new products. Support the growth of your business with iOS's fairly strong market ecosystem.
Apple has not updated the iPad Mini for 5 years, mainly because the 7.9-inch iPad device does not have any advantage in screen size compared to the current 6-inch smartphone, but after 5 years of this update, Apple obviously hopes this Small devices can reach two users through the dramatic increase in performance and support from Apple Pencil: the student party and the mobile party.
The iPad Mini's 7.9-inch size contrasts with the current 10.5-inch iPad, and the performance is still quite good. It will definitely attract a large number of mobile game users who have been obsessed with the chicken and king glory in the past, and the iPad Mini 64G WiFi version is 2,999 yuan. The price, compared with the current domestic game mobile phone of about 3,000 yuan on the market, whether it is performance, software ecology or price is quite advantageous. For Apple Pencil's support, whether it is to clean up the inventory of the first generation of Apple Pencil, or to provide more highlights for the new iPad, it will undoubtedly attract more students to buy iPad as their daily learning and entertainment. Tools of.
Apple tried to use the new iPad Air and iPad Mini to open up the obvious grades and price differences with the new iPad Pro released last year, but it can't make the entry-level iPad not competitive enough and attractive in terms of overall strength. After all, the new model The main competitor of the iPad Mini is definitely not a small-size tablet on the market, but a large-screen game phone on the market, and the iPad Air still needs to be the main tablet for Apple's tablet entertainment devices for most ordinary users. type.
As for the new AirPods that many people are looking forward to, the two-year wireless charging pad and the new iMac and the rumored 16-inch MacBook Pro, you may still have to wait until next week or the WWDC in June. AirPods belongs to Apple in music. Accessories, so the new model is likely to be released next week, and if Apple has design adjustments on the iMac and MacBook Pro this year, the new product will basically be displayed at the WWDC Developer Conference with the next-generation software system.