Through this release, Adobe also added new extensions to the platform dashboard, closely followed the enterprise's e-commerce strategy, and for the first time introduced Amazon Marketplace, where users can directly manage the Commerce Cloud interface.
Adobe's attention to commercial products is no secret. Jason Woosley, Vice President of Adobe Business Products and Platforms and former Vice President of Product and Technology of Magento, said:
This is very important for Adobe because it completes the last mile of the product experience and is happy that Adobe has found us.
In addition to the business perspective, the new product also goes deep into the data intelligence level. It will be very important to understand the interaction between brand and user behavior.
Now that Adobe Commerce Cloud has started offering business services, customers will be able to get a better understanding of these content. Adobe points out that:
The new product also means that Magento users don't have to worry about the services they run at the operational level, because the company has taken full account of the flexibility and scalability of the platform services.
As for the cooperation with Amazon, Woosley said, "If you want to participate in this market, you can only"love and hate it".
Commerce Cloud users can choose which inventory prices are displayed on Amazon to enhance their brand awareness, and then redirect customers to their home e-commerce portals.
It is worth mentioning that all common Magento extensions can continue to run on Adobe Commerce Cloud.
This is critical given that there are more than 300,000 developers and thousands of partners in the Magento ecosystem.
Based on this, Adobe business cloud can cover a considerable number of use cases. Even though these use cases are not important to Adobe, they are enough to attract potential customers.