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Huawei responded to the "TV" rumor: no marketization plan in the first half of the year

via:CnBeta     time:2019/4/16 17:09:39     readed:113


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Recently, there have been news in the industry.HuaweiWill be formally involvedTVindustry. It is reported that Huawei TV will adopt Huawei and glory brands to simultaneously attack different channel markets. The glory brand will launch TV in April and May this year. Huawei Color TV will be launched in the second half of this year.

In this regard, the relevant person in charge of Huawei told the "Securities Daily" reporter that there is no comment on the rumors.

However, Liu Buchen, an observer of the home appliance industry, said in an exchange with the "Securities Daily" reporter that "Huawei's TV is already a matter of course."

Liu Buchen said that he understands that Huawei has dug a lot of R&D and sales personnel from a TV company in Shenzhen and placed it under the large department of IoT (Internet of Things). "The people of this company in Shenzhen also said that Huawei will definitely Do TV", in addition, Huawei will be listed 55 今年 this year.4KTV uses the glory brand, byJingdongFang foundry, this information is already very conclusive. "Based on the above information, the possibility of Huawei launching TV products this year is very large."

In November last year, Zhao Ming, the president of Glory, made an interview at the 2018 World Internet Conference. He clearly stated that glory does have a layout on TV. It is currently being prepared and considered, and the goal of Glory TV is to enter the top three in the country for three years. However, as the main brand, Huawei has been more cautious in entering the TV industry, and has never had a clear voice abroad.

Some analysts said that in the field of television, Huawei will use the glory brand to take the lead in testing the water.

For the rumored gradual extension of the glory TV sub-brand to the main brand, Liu Buchen believes that the possibility is relatively large. “Glory and China are mainly targeting different brands. After all, Huawei has no experience in the TV industry. At the beginning, it may adopt a more cautious approach. Use Huawei’s sub-brand glory to test the water first. If it succeeds, launch a higher-end brand. , do it directly with Huawei brand."

Regarding Huawei's entry into the TV industry, Liu Buchen pointed out that the mentality of color TV companies is relatively contradictory.

"What Huawei is most looking forward to is that once it enters the TV field, it may reshape China's color TV industry. Huawei's brand power is very strong, and it will gradually increase the price of China's color TV industry."

Liu Buchen pointed out that the profitability of TV companies in the home appliance industry is relatively poor. "China's TV industry has poor profitability, because the industry is playing price wars every day. Especially when the Internet brand comes up with a super low price, the TV industry will not make money, and the Internet brand will lower the price. The TV industry hopes. After Huawei entered the TV field, it transformed the entire industry into a healthy industry with a relatively healthy profit."

However, for such a strong rival as Huawei, color TV companies are also worried. Huawei's influence is much larger than many of the original Internet brands. Huawei has technology and strong brand power. Originally, the competition of China's color TV enterprises has been fierce. After a heavyweight opponent like Huawei came in, what kind of situation will the industry be? It is also a common concern for color TV companies. "I don't worry about those Internet brands, but I am worried about Huawei." Some people in the TV industry said.

"Color TV is the screen + chip. From the screen, in addition to TCL in China's color TV enterprises, everyone has no screen. On the chip side, although Huawei did not do TV, its HiSilicon chip has been supplied to very colorful electric enterprises. And Huawei is AI technology and 8K have a full layout. Huawei is too simple to do TV." Liu Buchen pointed out.

According to the information disclosed by current industry insiders, Huawei is mainly focusing on the interoperability of smart homes. Previously, Huawei has launched the “Full Scene Smart Life Ecology Strategy”, and smart TV is a key part of the smart life scene, which is indispensable.

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