On June 18, Sony China officially wrote that Sony Chairman Ichi Hirai officially retired from Sony today.
The news of Hirai's retirement spread all over the Internet long ago. On February 2, Sony officially announced that from April 1, current CFO, Executive Vice President, Executive Representative and Director Ichiro Yoshida will become President and CEO. The current president and CEO, the company's executive representative and the director, Ichi Hirai, will be the chairman of the board. So far, Sony formally bid farewell to the Hirai era.
On March 28, Sony said on its official website that Sony's former CEO, Ichi Hirai, would officially retire on June 18 and step down as chairman, after which Ichi Hirai would continue to serve as senior adviser to the company.
The day finally came.
The only executive with no experience as a technical engineer
Although Mr. Hiri has entered Sony from college, but as the only executive who has no technical engineer experience, Sony has been able to acquire it in recent years.
Sony lost $6.4 billion in 2011. As a result, Sony stepped down its former CEO, Howard, in early 2012. On April 1, 2012, Hirai took office. After taking over as CEO, facing the mess left by his predecessor, Hirai began to reform Sony drastically.
After Mr. Hirai took office, after cutting costs and refocusing its business on game imaging, Sony Corp. under Mr. Hirai gradually turned its losses into profits, with Sony's revenue reaching $6.7 billion in 2017.
Sony is mired in a series of misjudgments about its products. With the arrival of the 2008 financial tsunami, Sony is facing unprecedented difficulties. From 2008 to 2014, Sony lost five of the six years, except for a small profit in 2012.
Funnily enough, a small profit in 2012 did not come from the right product strategy and marketing strategy, but from Sony's sale of Ginza. That is, at this time, it spread between the Internet.
Career still has regrets
Sony, which was run by Hirai Hirai, did not completely lift Sony out of the quagmire. The mobile phone business is still in a loss state at present, and there is no sign of improvement.
Sony Mobile's flagship phone, the Xperia Z1, went on sale in September 2013, and the phone gained an excellent reputation among consumers. Hirai said in an interview that Z1 is
Although it has gained excellent reputation among consumers, the sales volume has not really reflected it. In the overall situation of the mobile phone industry in Japan, the mobile phone market in Japan has not kept up with the trend, and the traditional mobile phone in Japan has a serious downturn trend. At present, data show that Apple ranks first in the Japanese market, with a share of nearly 50%; Sharp ranks second, but now it has been acquired by Hon Hai, which is no longer a Japanese brand; Sony and Huawei follow. Among the mainstream brands in the smartphone market, only Sony is still struggling to support them. There is also a very strange phenomenon, Fujitsu, Kyocera, these mobile phone brands are also relying on the functional machine market to maintain.
Sony's latest financial report shows that in the fourth quarter of last year, Sony Mobile lost 15.5 billion yen, unprofitable for four consecutive quarters, with a total loss of 101 billion yen in the past four quarters, and is expected to lose 95 billion yen in the current fiscal year.
The company's strategy is also affected by the continuing loss of mobile communications business. On March 26, Sony announced a major restructuring of its core businesses, such as home appliances, cameras and mobile phones. Two days later, on March 28, Sony announced the closure of its Beijing plant, which went into operation in 1995. On March 29, Japanese media also said that by March 2020, 4,000 employees in Sony's smartphone business would be laid off by half.
Sony's mobile phone business may also be one of the important reasons for Hirai's retirement.
Miss Sony Dafa
Compared with Nintendo and Microsoft, Sony was able to become users late
As a result, Sony has trained a group of fans, so every time Sony launches a new product, it is teased by users.
In the headphone ring, although some people say that Sony is not as cost-effective as some domestic brands, because Sonny has Walkman, most people still choose Sony when they choose headphones. These users who choose Sony will laugh at themselves.
Sony as a well-known company in the last century, its real peak in the last century, Walkman as the absolute representative, at that time Sony in industrial design and product functions are the realm of second-killing opponents. But now, Sony Dafa has really become a dazzling and religion.