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NetEase koala "1 yuan purchase" routines, consumers spit more like the exchange of IQ tax

via:CnBeta     time:2019/7/12 19:01:35     readed:170

Mr. Zhang randomly selected several items in the “1 yuan zone” to join the shopping cart. When he entered the settlement, he found that the total price of 7 items was 8.5 yuan, but the postage was as high as 101 yuan. The actual payment of 109.5 yuan was more than the purchase in the supermarket. Be expensive.

After checking one party, Mr. Zhang found that although it was because the 1 yuan specials purchased by him came from different stores, they had to pay the postage separately, resulting in a high total postage, but a closer observation found that the postage of 1 yuan spike was deliberately increased. The phenomenon is widespread.

For example, the soil of a "bee hawk food franchise store"eggThe product, "one yuan purchase" (3 pieces, 2 copies) shows that the shipping cost is 20 yuan, and when the user selects the same "9.9 yuan 6 pieces" settlement, the shipping cost is only 2 yuan, if If you choose more numbers, you can send them directly.

In contrast, the total price of goods purchased in the “one dollar purchase” activity is nearly double that of the conventional price.

Caijing.com found the above-mentioned “1 yuan purchase” shop in Netease Koala Haibu, randomly selected two products with a price of 9.9 yuan and 29 yuan, which can be packaged at the time of settlement, that is, the whole store only has “1 yuan purchase”. The product was marked with a high price of 20 yuan.

In addition, in another meat franchise store that participated in the “1 yuan purchase” special price, the freight rate of NetEase koala sea purchase was 30 yuan, and the financial network found the brand flagship store on another home appliance website and found The store is displayed on other e-commerce platform products.

"Netease koala buys so many tricks to deceive consumers, it is difficult to have real benefits, more like the exchange of IQ tax." Mr. Zhang said.

Prior to this, the Beijing Municipal Market Supervision Bureau and other departments have also given centralized administrative guidance and business tips to 16 home appliance companies. In terms of price, the above-mentioned departments require e-commerce prices to be truthful, clear, and conspicuous. They should not take advantage of the opportunity to increase prices first and then discount, and prohibit the use of "only today", "today's specials" and other false language or other deceptive and misleading. The language, text, pictures and other prices to do hunger marketing, induce customers to buy.

The Economic Daily also commented in the report that "the e-commerce's promotion methods are too complicated, and the preferential promises are usually not as large or even not advertised. It is better to cut prices directly. The short-term one-sided pursuit of sales, this development The model is not sustainable. It is recommended that e-commerce has fewer routines, more sincerity, honest operation, standard competition, and equal emphasis on quality and price to achieve a win-win situation for both enterprises and consumers."


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