US media reported that Citibank published a 5G research report on Tuesday. They selected 1,000 consumers in China and the United States to investigate their intelligence.Mobile phoneEspecially the 5G preference.
the survey suggests,87% of Chinese consumers say they will definitely or may purchase 5G mobile phones in 2019, compared with 59% in the US.More than 70% of Chinese consumers will buy 5G mobile phones instead of current ones.
84% of Chinese consumers said they prefer domestic brands when buying mobile phones, and 80% of Chinese consumers consider buyingHuaweiMobile phone.
In China, Huawei is the first choice for all survey populations.appleRanked second, except for the population of 50 and above, the first choice in this market isMillet(It is estimated that the millet is the most mobile phone for the elderly), followed bySamsungAnd then Apple.
In the United States, brand preference is different. Samsung has a slightly higher purchasing sentiment than Apple, but Apple dominates young people under the age of 20 and between 20 and 31. American consumers on Google,LGThe interest of Motorola, ZTE and Huawei is not great.
When asked about the most wanted new mobile phone features, Chinese consumers prefer 5GThen, fast charging and wireless charging, the US consumer's interest in 5G is only fourth, behind fast charging, wireless charging and waterproof standards.
96% of Chinese consumers said they have heard of 5G technology, which is the same for different ages and genders. Citi said that this is caused by a large number of advertisements from telecom operators, smartphone manufacturers and the government.
In contrast, only 64% of Americans have heard of 5G, and that of men is 76%, women are 51%, and the proportions in the Midwest and South are also lower than in the rest of the United States.
The survey also found a very interesting phenomenon, that is, the focus of consumers when buying mobile phones, Chinese consumers are most concerned about processor speed, memory size and software stability, the US consumer is most concerned about durability, memory And camera quality.
Based on this report, Citibank has increased its smartphone sales forecast for 2020 from 1.38 billion to 1.42 billion, and its forecast sales in 2021 has increased from 1.41 billion to 1.44 billion.