WeChat is most likely to put the services in Jiugongge into floating windows, such as payment and city services, as well as one-click access to future IOT devices.
Text: Gao Xiaoqian, head map source: IC photo
“Everyone has 500 million people saying that we are not doing well every day. There are still 100 million people every day who want to teach me how to make products. ”
In the 2019 WeChat Open Class Pro site, Zhang Xiaolong, president of the WeChat business group, said at the opening, in fact, the user's spit has become accustomed to. Conversely, Tucao also represents the real feedback and needs of users, and WeChat is constantly incorporating acceptable parts into the product.
On the evening of July 16, WeChat released iOS 7.0.5 version, upgraded the floating window function, added support for browsing public number articles, applets, favorite notes, file previews, and setting up floating windows when external links. Up to 5 can be set at the same time. Floating windows. Adding 5 floating windows creates a five-color flower that changes color at any time. And when playing music in WeChat, the music floating window will automatically float.
In addition, there are many updates this time, including setting up background music for video, posting private messages in a friend's video news, changing the public number style, and selecting a group of friends. How many eggs there are, it may be “when users use it, they will find it”.
Among the many updates, the floating window function is considered by many people to be the focus of this upgrade. Some people say that this is "a milestone change", and some people think that this makes WeChat more like an operating system. Although the WeChat operating system is slowly taking shape, what it really wants to do is more than that.
An important step toward the evolution of multitasking operating systems
After the new version of WeChat was updated, a network analyst of a securities company, Mao Shishi, released three news in the circle of friends.
“WeChat is an important step in the evolution of multitasking operating systems,” he wrote in a circle of friends. The reason why multitasking management is important is because he believes that "no multitasking is not an operating system at all".
Wechat was originally a chat tool. With the emergence of the public number, circle of friends, game center, WeChat payment, red envelope, small program, Jiugongge, card coupon, etc., it has become a basic ecology that can meet the diverse needs of people.
As for WeChat to become an operating system, it may be mentioned by the outside world after the emergence of small programs. On the eve of the release of the small program, Zhang Xiaolong once said, "The program that can run the program, it usually means an operating system. ” But for the operating system, Zhang Xiaolong frankly did not dare to expect. Whether the applet is an operating system or not, which made the former WeChat founding team member Lu Shuzhen also entangled. In his description, it is not too much to describe WeChat as an operating system.
“WeChat was originally a tool, but when it allows third parties to produce tools on their own platforms, it is a system. Prior to this, merchants and developers can only provide applications and services in a awkward manner and use chat. In fact, the efficiency is not high. & rdquo; Lu Shuzhen said in the sharing session under the ideal line of venture capital, "In essence, not WeChat will not let you go, WeChat as a tool is the identity of the hope that you will run out, but when WeChat becomes 'operating system' It's too powerful. When the user runs out and goes away again and again, the user can't leave WeChat. ”
“When you use it, go and come again”, this has become the true portrayal of most WeChat users. Wechat messages, articles, takeaways, taxis, games, and phone bills on WeChat, WeChat is helping users with all sorts of things. But when all the tasks pile up together, the user will inevitably lose sight of it and even be forgotten. How to precipitate and manage these tasks is an increasingly urgent need.
In the version of WeChat iOS 6.6.7, the floating window function appeared for the first time to solve the problem of the read rate of users reading articles. When users browse the content of the webpage, they can reduce it to a floating window at any time, and then return to the main interface to view and reply to the message. The floating window after the upgrade also solves the problem of mobilizing small programs that use high frequencies and collecting notes. It is also this kind of floating window that makes it similar to the "floating navigation" function of Apple and some Android machines; the multi-tasking management function is also very similar to the multi-tasking bar supported by most mobile phones, so that users can work in different tasks. Switch between quickly.
“WeChat is moving toward the OS step by step, and it is slowly taking shape,” said Mao Shishi. “The applet is really close to the OS. There will be more content in the follow-up of the small program, which has not yet been made public. ” Tencent employee Wang Xian told 36 氪.
For floating window functions, users may not be unfamiliar. The Mac has a floating window very early, which saves the user the trouble of frequently pressing the home button. In addition, the hammer phone has introduced the time capsule function, which is also a multi-tasking management idea. Imitating the hammer phone, OPPO has also tried inspiration shorthand. But they are more like news and dynamics.
In the era of PC Internet, there are Windows systems; in the era of mobile Internet, there are iOS and Android systems; in the era of small programs and Internet of Things, what kind of operating system will appear? In addition to WeChat, will other Internet companies also create an operating system?
Zhuoyi Internet launched JOSH (JOSH Open Smart Hardware) in 2018 and began to explore the operating system of the Internet of Things era. The final pattern is that the two are equally divided, or a number of common developments, but still uncertain.
As for the second question, Alan, the chief editor of Xiaoji Express, believes that this is unlikely and difficult. Because WeChat integrates many tools, these needs are high enough and just needed. What WeChat is doing now is to connect these services together to form a linkage.
However, one thing that cannot be ignored is that Zhang Xiaolong once said that small programs can break the information island. However, the floating window is still only a floating window in WeChat, and the floating window leaving WeChat does not exist.
Not just an operating system, there is even greater possibility
The number of WeChat floating windows has increased to five, and the benefits are also many. For the public number, it can improve the reading rate of the article; for small programs, it can improve the activity and retention rate, increase user stickiness; for the collection of notes, it can also improve the transfer rate, instead of burying the collection module. in.
In general, multi-tasking management of floating windows allows WeChat users to switch important native functions at will, increasing the activity and duration of these services. At the same time, through such push and integration, users can have a more complete experience. Just like on the mobile phone, download the required app through the App Store, the user can set a shortcut path for their high frequency needs by simply setting it in the taskbar.
It is also possible to make bold guesses that the current floating window is just the prototype of multi-task parallel management, and more features may be added in the future. “WeChat is most likely to put the services in Jiugongge into the floating windows, such as payment and city services, as well as one-click access to future IOT devices. ” Yang Guang, the founder of the hourly wage program, told 36.
In the era of the Internet of Things, software and hardware integration has become a trend, and in order to hold the right to speak in their own hands, Huawei, Samsung and other mobile phone manufacturers are planning their own operating systems. As a national social, instant messaging, basic ecology of WeChat, it does not rule out this aspect of consideration, one of the major variables is the small program.
In a recent public class, Zhang Xiaolong said, “Online, the small program is a way to scan the code; on the Internet, it can be reached through social communication and search. ”
This year, WeChat intends to strengthen the search for direct ability, evaluation system, etc. to strengthen the reach of small programs. In terms of the user's stickiness, this floating window is a good attempt. Mao Shishi believes that "7.0.5 is a milestone version, which has a great effect on the retention and awakening of small programs. & rdquo; Yang Guang also believes that the development of high-frequency or tool-based small programs can put the most commonly used into the floating window. With the improvement of the small program ecology, the content that can be reached by the floating window is also very imaginative.
Online, strong reminders are an attempt. On July 16th, WeChat released "One thing and one code", which is also a significant change.
The merchant can print the small program QR code on each item, and the user can scan the QR code by jumping the QR code, participating in the activity, and collecting the red envelope. This means that the applet opens an entry for each item and the merchant no longer needs the channel to connect directly with the consumer. At present, Dongpeng Special Drink, Wang Laoji, Mengniu Pure, etc. all have access to one thing and one yard.
In Wang Xian’s view, “one thing and one yard” directly pulls end users and brand owners. Re-mapping the relationship between people and things in the online world becomes another latitude of the Internet of Things. WeChat's slogan is “WeChat is a lifestyle”, which is a one-to-one mapping of the physical world, helping people quickly find the services and content they need. “So, WeChat should not miss the Internet of Things. & rdquo; Wang Xian judged. No matter how the IoT, the ultimate goal is to connect to people.
Zhang Xiaolong once said that the entrance of the PC is in search, and the entrance of the mobile Internet is in the QR code. This application of one thing and one yard really makes us see this kind of import ability, and the small program plays a role in connecting online and offline. In the future, all offline services and products, if the exclusive code is posted above, can be scanned in a certain sense.
In this way, WeChat is not just an operating system, it has a greater ambition to connect people, people and things. “The value of WeChat is very big,” said Wang Xian. In the Internet of Things era, perhaps you can't use an operating system to describe WeChat simply, but what is certain is that its core is still a tool to improve efficiency.
The small program is the carrier and expression of various information, and it can realize WYSIWYG. Its importance breaks the convention of Forming and releasing WeChat products, and it has become the longest time and the most patience of Zhang Xiaolong. Even today, a small program with 200 million days of live work has not been completely successful and is still being improved.
If WeChat is such a development idea, it is generally understandable that Zhang Xiaolong said that he is not worried that other small programs will pose a threat.
(Mao Shishi and Wang Xian are all pseudonyms)