On August 8th, NetEase announced the second quarter of 2019. In the earnings analyst conference call, Netease disclosed,At present, the total number of Netease cloud music users has exceeded 800 million, a year-on-year increase of 50%.
Up to now, Netease Cloud Music has established a diversified business model including paid music, advertising and live music, performance ticketing, and music surrounds.
This quarter,In terms of paid music, Netease Cloud Music paid effective members increased by 135% year-on-year; digital album sales and advertising revenue also grew rapidly.
Netease CEO Ding Lei said that Netease Cloud Music attaches great importance to original music, and hopes to provide more opportunities for promotion and development of Chinese original music, and to make local original music bigger; Netease Cloud Music also maintains continuous product innovation, and recently launched a new online The community sector “Cloud Village” is very innovative; at the same time, the company has confidence and confidence in Netease Cloud Music's profitability in membership, advertising, live broadcast, social and other aspects.
According to the data, Netease Cloud Music was officially released on April 23, 2013, from 55 million in December 2014 to 100 million in July 2015. By July 2016, Netease Cloud Music announced that the number of users reached 200 million, 2017 It broke through the 300 million mark in April and reached 400 million in November 2017.
On October 12, 2018, Netease Cloud Music announced a new round of financing with a financing amount of more than 600 million US dollars. Investors include Baidu, General Atlantic, and Bo Yu Capital, among which Baidu is a strategic investor.
According to the financial report, Netease's net income for the second quarter of 2019 was RMB 18.769 billion (US$2.734 billion), an increase of 15.3% year-on-year; net profit was RMB 3,071.4 million (US$447.4 million); based on non-GAAP ( Non-GAAP), net profit of RMB 3.654 billion (US$ 531 million), an increase of 33.8%.