Tencent Technology News, in the era of mobile Internet, Microsoft's mobile operating system and mobile phone hardware suffered a loss, while in the Android application ecosystem, Google has become the dominant role, Samsung Electronics can only rely on hardware for profit.
According to the latest news from foreign media, Samsung Electronics and Microsoft are now building a strong alliance, hoping to bridge the gap between smartphones and PCs, launch more seamless applications and experiences, and expand their influence in the mobile Internet era.
According to foreign media reports, on Wednesday, Microsoft CEO Satya & middot; Nadella attended the Samsung Galaxy Note 10 conference. At the press conference, the two companies announced news of strategic alliances.
Nadella pointed out that this cooperation is “a new chapter in our long-term commitment to improve work efficiency and eliminate the distance between mobile devices and personal computers”.
Samsung Electronics and Microsoft are integrating with many applications and web services. Among them, Samsung Electronics will bundle Microsoft's "Your Phone" application on its Galaxy Note 10. Galaxy Note 10 can completely mirror the Android operating system's SMS, notifications, and even your entire screen with a Windows 10 PC.
Samsung Electronics also announced that it will integrate Microsoft's cloud storage service OneDrive with its Android application Gallery, which can sync photos directly to Microsoft's cloud storage services.
Shirppa Randanathan, head of Microsoft's mobile and cross-device experience, also appeared on the stage, giving attendees a closer look at "your mobile" application. Langanathan revealed that Microsoft will allow the software users to make and receive calls directly from their PCs later this year.
“This is the beginning of an incredible collaboration between Microsoft and Samsung Electronics,” Langgnatan said.
According to foreign media reports, Samsung Electronics is also improving its DeX interface, allowing consumers to plug the Galaxy Note 10 into their Windows PCs and pop up a window showing all mobile applications that can be accessed from your desktop or notebook. Access on the computer.
Microsoft has also bundled some of its Android apps on Samsung's latest Galaxy Note 10 device. Office software such as Word, Excel, PowerPoint, and Outlook will be pre-installed. This was the first time the world saw it on the Galaxy S6 four years ago, when Microsoft even briefly began selling "Microsoft Edition" in its store, Samsung Electronics Galaxy S8, bundled with the company's applications and services. However, Samsung Electronics did not bundle these applications on the Galaxy S9, and in the absence of bundled applications, the software appeared in the Microsoft store.
Microsoft will now sell the Galaxy Note 10 at its retail store with bundled applications. Microsoft offers a pre-order service where you can purchase Samsung Electronics Galaxy Note 10 or Note 10 Plus, up to $150 for Samsung Electronics Credits and 6 months for Spotify Premium (Spotify is the world's largest online music service provider) ).
In addition to application bundles, Microsoft said it will also launch an upgraded version of tablet users for Outlook on Android, and will launch a new Outlook app for Samsung Galaxy wearables in the future.
“Microsoft and Samsung have a long history of innovation and cooperation, and today’s statement marks the beginning of our partnership,” Nadella said on stage. “Our hope is to help people be more efficient on any device, anywhere.— our smart experience combined with Samsung’s powerful new devices makes this a reality. ”
“We believe that the mobile industry is at the forefront of transformation. In this transformation, wherever we go, personal devices will give way to a seamless, connected and continuous experience,” said Samsung Electronics, President of IT and Mobile Communications. CEO Gao Dongzhen said, “Open cooperation, such as industry-leading cooperation with Microsoft, is critical to creating a new generation of mobile experiences. As new technologies such as 5G become a reality, our partnerships will play an important role in helping people lead a more flexible life. ”
It is worth mentioning that in the past few years, with the failure of its own operating system and smartphone business, Microsoft began to cooperate with more smartphone manufacturers to seek bundled pre-installation of their own office and communication software. Microsoft can only rely on Android and Apple iOS ecosystem to achieve Nadella's "mobile priority cloud priority" strategy, Samsung Electronics is the world's largest smartphone manufacturer, and the largest share of equipment suppliers on the Android platform, naturally It has also become a good software bundle and Internet service partner for Microsoft. (Tencent Technology Review / Cheng Hao)