Original title: AMD CEO Lisa Su discusses her company's resurgence
Netease Technology News, August 10 news, according to foreign media reports, AMD CEO Su Zifeng recently interviewed in the interview focused on how to make the company recover. She said that as Intel strives to develop next-generation chip manufacturing technology, AMD has the opportunity to surpass its long-term competitor Intel.
Su Zifeng said that this is why she hopes to increase the production of EPYC server chips quickly. At the same time, she said that AMD's success in the long run cannot be based on Intel's mistakes.
Su Zifeng said, “I expect our competitors to be really, really good. This means we need to get better. ”
For Su Zifeng, she wants to turn AMD's growth into “a great technological growth story”.
“We are very ambitious,” she said. “I don't want people to think this is a (temporary) thing. ”
Analysts now say that AMD will put a lot of pressure on Intel, including in the lucrative data center business, AMD's new server chip seems to outperform Intel, but the cost is significantly lower.
For now, even though AMD chips outperform Intel, they are priced lower. When asked if this is a normal state, Su Zifeng said that this is not necessarily a regular strategy, but she admits that AMD is still at a disadvantage.
Su Zifeng added: “We are working hard to make replacing AMD chips very attractive. ”
Although AMD has achieved great success and is catching up with Intel, the company recently lowered its financial forecast for this year. Su Zifeng attributed this to the low expectations of the gaming machine industry this year.
She said: “If we don’t consider the gaming machine business, our new products will grow at an annual rate of about 20%. ”
She added that when the new generation of consoles really debut, they will also be equipped with AMD chips inside, which will give the company another push.
At the same time, one area where Su Zifeng had to change direction was all over China. AMD previously licensed a technology to sell lower-performing products in China through a joint venture, but then AMD changed its strategy.
“China is a huge market; it is a market that is important to all of us in the tech world,” said Su Zifeng.
Su Zifeng said that the best way to gain a technological lead is to continue investing in research and development. She said, “The key is to decide where to focus. ”“ I think this is the key. ”
For example, Su Zifeng said that AMD's cooperation with Oak Ridge National Laboratory created Frontier, the world's largest supercomputer. (Chen Chen)