appleiPhoneShipment and market share decline in another global intelligenceMobile phoneIt is also reflected in the report, which claims that Apple shipped 36.4 million iPhones worldwide in the second quarter, down from 41.3 million in 2018. In the overall market, smartphone shipments fell 1.2% to 360 million units.
In the report of Canalys, shipments of smartphones in Europe this quarter were 45.1 million units, down about 100,000 units from 45.2 million units in the previous quarter, indicating that the European market is relatively stable relative to the rest of the world.
It's worth pointing out that Apple's market share data value is worth discussing because Canalys tracks the sales of all smartphones without considering price factors. This will result in the statistics of Apple's high-end and low-end iPhones. Compared with the overall income, such statistics are not fair.
The Canalys report did not explain what happened in the Apple market, but took the time to talk about the Android market, such as "Low-end and mid-range Android smartphone users lack brand loyalty." Most of the discussion is aboutSamsungIts market share has grown tremendously this quarter, and shipments have reached the highest level in five years.
In the competition, Samsung ranked first in the report of Canalys with 18.3 million shipments, up 20% year-on-year, and its market share increased from 33.9% in the second quarter of 2018 to 40.6% in the second quarter of 2019. Canalys attributed the growth to the shift in Samsung's product strategy, from focusing on operating profit to winning market share. In addition, Huawei's relationship with the US government has a certain impact.
Huawei is also ahead of Apple. Huawei's shipments fell 16% to 8.5 million in the quarter, and its market share dropped from 22.4% to 18.8%.MilletAfter Apple, its annual growth rate was 48%, reaching 4.3 million units, and its market share increased from 6.5% to 9.6%.
In the European smartphone shipments rankings this quarter, Apple's iPhone XR ranked fifth, reaching 1.8 million. Samsung ranked first, second and fourth with Galaxy A50 (3.2 million), Galaxy A40 (2.2 million) and Galaxy A20e (1.9 million), while Xiaomi’sRedmiNote 7 ranks third with 2 million units.
The top five list pricing for market share, as Apple is struggling with devices that are relatively inexpensive. Although the fifth-ranked iPhone XR is priced at £749 ($905) in the UK, the Samsung Galaxy A50 is priced at £288 ($348), the A40 is priced at £219 ($264), and the A20e is priced at £158 ( The $19 Redmi Note 7 is £123 ($149).
In its most recent quarterly results, Apple reported that its global iPhone revenue fell year-on-year, from $29.9 billion to $26 billion. Since Apple no longer publishes shipment data, it is unclear whether the decline in revenue is due to lower shipments or fluctuations in average prices.
The source of report data for Canalys is not yet known.