After a quarter of silence, the essence of the Android brand has changed rapidly. Google believes that the traditional naming of Android is somewhat weird and needs to be completely eliminated, or at least changed. Google said, "First we are changing the way we name. Our engineering team always uses the internal code names from delicious desserts for each Android version, in alphabetical order. This naming tradition has also become an interesting part of the annual release system. Part. But the feedback we have heard over the years is that these names are not always understood by everyone in the global community."
In addition, Google will also change the Android text color from green to black. Because the company has found that green characters are difficult to identify especially for people with visual impairments, and black with green robots can improve the contrast of the entire logo.
Icon: New logo for Android system
As a milestone version of the Android system, Android 10 has a new naming scheme. Despite this, some people think that Google changed the naming method because it is very difficult to find a dessert containing the letter Q.
“Pan is not always a dessert. Lollipops can be difficult to pronounce in some areas. In many places, marshmallows are not real,” says Sammat. At least the numbers are ubiquitous.
Google will still develop a traditional robotic robot statue, but it will be number 10 instead of dessert.
As for the new logos and fonts, Ganton said that these changes are very important. Especially on smaller screens, this word mark can be made easier to read. She said: "To be honest, when we rigorously test in a very small space such as the screen, the current font is really a challenge." Most importantly, the text mark is no longer green: it is black, which makes It is more recognizable in more contexts.
Another thing the Camden team did was to subtly change the robot, move its eyes down and adjust its tentacles. More importantly, they removed some yellow tones from the green to make them more readable, and added some auxiliary colors to Android's overall brand palette to help improve accessibility.
Icon: Google's selected palette for the Android system
Looking ahead, Android will be more than just "green and gray," Ganton said. But only one of the new auxiliary colors is one of Google's primary colors. What's important, however, is that Google's palette doesn't rely too much on the company's main colors, nor is it too close to any of the main colors used by major Android partners.
As for what Q in Android Q stands for, Google will never open it again. Although the official name of Android will only be Android 10, this does not prevent the Android team from creating internal code names in alphabetical order. Sammat said that Google's engineers have chosen an internally used pronoun for Android R.