Author: Wood pine
[TechWeb] September 9, according to foreign media, Apple has basically confirmed the launch time of the next generation of the iPhone, and the Chinese market or September 20.
Preparations for a new generation of iPhone sales are already in place, with Apple starting its full pre-sale on September 13 (the Chinese market starts at 3 p.m. on September 13) and September 20 (the Chinese market starts at 3 p.m. on September 20) after its launch on September 10 (1: 00 a.m. on September 11, Beijing time), according to the news.
According to the industrial chain, the manufacturing cost of the three new machines this year can be reduced by 10 percent compared with last year, because the shape of the two-generation models can remain basically the same, while the internal design can be more than 70 percent the same, which means that many parts can be used.
In addition to general design, in fact, the price of memory, flash and other important chips has also dropped this year, which will also affect the cost of the 2019 iPhone's BOM.
Previous reports from foreign media said that Apple may not adjust the price of the new generation of the iPhone this year. The overall idea is to keep in line with the 2018 model (storage will not adjust, the second generation of the XR is 64GB, 128GB and 256GB, while the upgraded version of the XS series is 64GB, 256GB and 512GB). Last year, the XR and X of the iPhone were upgraded to 64GB, 256GB and 512GB. The price of S and XSMax starts at 749, 999 and 1099 yuan (the corresponding bank's price starts at 6499 yuan, 8699 yuan and 9599 yuan).
There is also news that Apple has adjusted the logo on the back of the new iPhone, changing its position from the middle to the center of the whole. This is not beautiful, but for the purpose of function, because the location of the new logo can help users determine the effective charging induction location, facilitate the placement of Apple Watch, AirPods and so on. At the same time, the location of the new logo can help users determine the effective charging induction location. The second generation of the iPhone XR adds green, which will be the main color of the device.
Upstream supply chain information shows that this year's shipment of three new models is expected to be 79 million units, specifically on the distribution of orders: the upgraded version of the iPhone XR is expected to be 33 million units, while the upgraded version of the iPhone XS and XS Max is 17 million units and 29 million units.