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Zhao Ming: glory 2020 target global top five no longer bid for millet

via:网易科技     time:2018/7/31 18:42:04     readed:274



"According to the plan, we think it will be the result of the end of this year, but we did not expect it to break out in the middle of the year." The "result" mentioned by the glory is more the result of sales level.

The latest data from Sano shows that the glory with 28 million 390 thousand sales of fifth in the domestic market is the only one of the top pure Internet mobile brands. Millet 26 million 700 thousand a little lagging behind the glory.

Data also show that in 2017, Glory's annual sales, sales for the first time become the Internet mobile phone number one, in the first half of 2018 is firmly in the top two. According to Sano data, sales of glory mobile phones in the first half of the year led by millet 6.3%, while sales led by 17.6%.

In overseas markets, Zhao Ming also revealed some data on the glory of Note10: overseas sales increased by 150% over the same period last year. In particular, the glory of India in the first half of 2018 was 300% year-on-year sales; the second quarter of 2018, glory became the brand of TOP2 in Russia; in the first half of 2018, glorified UK sales increased by 200%, and Spain's sales increased by 500% year on year.

"But I also want to say that glory is still on the ground, and we think there will be a major outbreak in 2019 or 2020, so don't overdraw the future now." Zhao Ming said.

"Our entire team plans to enter the top five in the world and the top three in China by 2020," Zhao said of the millet's bid. Under this goal, it is impossible for us to go back to benchmarking. The future glory of global vision and goals is more forward benchmarking.

This means that the glory is no longer with the millet.

New retail should not have a high threshold

Glory has always been the flagship of Internet brand and the main asset is light assets. Under the condition of online dominant channel, the concept of new retail 3 is put forward by honor. Zhao Ming believes that the new retail should not have a high threshold: for example, stores can only be opened in the core business area, the core area.

Glory is built with friends, so that new retail can be popularized and help partners upgrade to new retail mode. For example, glory provides a list of hot sales categories for partners to help clean up inventory. Provide one-stop services such as supply, inventory, selection, drainage, experience and so on.

At present, glory is speeding up the construction of experience stores and special area counters nationwide. Up to now, 666 under-line glory experience stores have been built, up 260% year-on-year; 8000 under-line glory stores, up 200% year-on-year.

"We expect more than 1000 stores at the end of this year to be opened by our partners." Zhao Ming said.

Cui Yuxian / Wen

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