Since silent withdrawal of intelligenceMobile phoneSince the market, the outside world has been paying close attention to the chief executive, Satya Na.DELLA) What will the company's mobile strategy look like under its leadership? Microsoft's answer is to compete on the application and service layers, not on the operating system layer.
If you like, you can now "Android" your mobile phone. First, install theOfficeAnd Outlook, then connect it to OneDrive cloud storage service. The company will not occupy every corner of your cell phone, but its application and service may be the place where you spend most of your time.
At first glance, the plan seems to be just for persuasion.SamsungLaunch Microsoft version for its Galaxy series phones. For example, Galaxy Note 10 built a Your Phone system in the system layer. The company may continue to encourage Samsung to do so, because Samsung's global mobile phone sales are almost unmatched, but ultimately, it will require more user experience control.
This is where Surface Duo can come in handy. Surface Duo has Google's Google Play Store app store, the basic way to get the broadest variety of applications. More importantly, Google Play Store is an integral part of Google's mobile service (Google Mobile Services). That's an extra "thing" Google offers on Android. From security updates to browser updates, to push notification support.
All this means that Microsoft's version of Android will not be a Android custom system like Amazon's Fire operating system. It does not cause debris problems. This is a major victory for Google. That explains why Google was so eager to tell the outside world about its support for dual-screen devices in the Android 10. It seems strange that it is so excited about the delayed launch of the Galaxy Fold. Now it makes sense.)
However, we still do not know how important this victory is. It requires that most equipment manufacturers not only provide Google Play Store stores, but also provide a complete set of application programs. Will it ask for pre installed Gmail for Outlook? It also requires vendors to put those applications directly on the main screen, usually in a folder called "X".
In addition, you can't get Google Play apps or even Google Mobile updates without logging on to your Google account. This is very important for the healthy operation of Android phones. This may mean that for the first time using Surface Duo, users must log on to both Google and Microsoft accounts.
Are those principles applicable to them? Or did Nadella get some concessions from him? None of this is a matter of indifference. After all, the EU has just forced the European Union to lift the bundles of Play Store and Chrome with Android in Europe. Ironically, the antitrust problem faced by the OS will affect the application of a certain extent to some extent. )
The media asked a lot of such questions, but in addition to the above statement, the company did not disclose much more. However, to be honest, since Surface Duo will not be launched until the end of 2020, no one knows the answer to all the questions.
Surface Duo (left) and Surface Neo (right)
In an interview with Lauren Gude (Lauren Goode) of Wired magazine, Nadella described the novel world in which Microsoft is working on Android devices:
"The operating system is no longer our most important level... The most important thing for us is the application model and experience. The way people write applications for Surface Duo and Surface Neo will have more relevance than just writing oneWindowsAn application or an Android application because it will be about Microsoft's spectrum."
If you don't pay much attention to what Nadella has been saying for the past few years, you may be shocked to hear that he doesn't care about the operating system. But the facts are in sight. Microsoft apparently did not give up the Windows - it released a new version of Windows today - but for Microsoft, more importantly, you have the habit of using its services, such as Office. After all, those services are a big source of revenue.
Before everyone realized how creepy it was, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) liked to use "social maps" to talk about Facebook's dominance. Microsoft's map is completely different. Its atlas is mainly commercial atlas and professional atlas. Its ecosystem contains LinkedIn and OneDrive file sharing services. Whether Microsoft will eventually become less creepy and less aggressive depends on whether Nadella adheres to his commitment to the moral use of artificial intelligence.
Although it may be nice to tell you that it does not need to worry about the operating system first, it does not mean that this is not a huge victory. Android is already the most widely used operating system on the planet. Now that the platform has joined the platform, this advantage will be more stable, which may help to enter the atlas and get another opportunity to develop the enterprise market.
Of all this, the most striking thing is that Microsoft now has two of its most important assets to rely on Google's technology, namely, the mobile operating system and the web browser. Edge is now Google-based Chromium. This does not give Google the same advantage as Android. However, this was hard to imagine in the past.
In essence, outsourcing the "piping system" to the company, and is willing to provide it. That is to say, their strategy has changed from "embracing, expanding and eliminating" to "adopting, expanding and profiting".