Although some TV industry figures believe that the 8K TV picture quality competition between Samsung Electronics and LG Electronics will be beneficial to 8K TV sales, in fact, 8K TV sales are declining.In a report released on November 24, IHS markets, a market research company, said that in the third quarter of this year, global 8K TV sales were 16300, down 16% from 32500 in the previous quarter.
But sales of 8K TVs are not growing fast. At present, there are only five companies selling 8K TVs in the world. They are Samsung Electronics, LG Electronics, Sony, sharp and TCL. The lack of content and high price are also considered to be the reasons for the weak sales of 8K TVs. According to IHS Markit's previous forecast, this year's 8K TV shipments will reach 16.7 million units, but by the end of the third quarter, the cumulative shipments will actually be only 75000 units.
At present, Samsung is actively expanding the 8K TV market, and more TV manufacturers, including Chinese TV manufacturers, are expected to release 8K TV next year. As a result, sales of 8K TVs are expected to surge from next year. According to IHS Markit's forecast, 8K TV shipments are expected to reach 633700 next year, and further increase to 3039600 in 2023.