Apple today announced that from Tuesday (December 10), apple card users can buy iPhones in installments with no interest and a 6% discount.According to the plan, apple card users can buy iPhones in installments and pay them in 24 months without paying any interest. Before December 31 this year, apple card users will be able to purchase iPhones in installments at Apple's retail stores and enjoy a 6% discount.
In fact, in the fiscal fourth quarter of 2019 (as of the end of September) conference call in October,AppleCEO Tim Cook (Tim Cook) has said that consumers will be able to use Apple Card to buy later this yeaIPhone, and pay at zero interest rate within 24 months, and get 3% cash from the purchase.
The reason for this 6% discount is part of Apple's Christmas shopping season promotion. Apple did not announce a specific date for the launch, saying it would launch "later this year.".
In March this year, Apple released its apple card credit card, which was officially launched in August this year. Unlike traditional credit cards, for Apple card, each iPhone will have a virtual card, with no traditional credit card number. Of course, users can also apply for a physical Apple card with the user's name printed on it, but no number.
For the launch of Apple's iPhone purchase by installments, analysts say it means that Apple card is not only an attempt to provide financial services, but also can help Apple drive iPhone sales through discounts and new purchase options (installment payments). As we all know, apple recently suffered a downturn in iPhone sales, and is stimulating sales growth through price cuts and other ways.