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Embarrassment of new energy used cars

via:CnBeta     time:2019/12/16 8:00:43     readed:243

"Sellers don't want to sell, car dealers don't want to accept, buyers don't dare to buy", new energy used cars are falling into such a strange circle."Most of the customers who plan to buy new energy used cars belong to targeted search. High end brands like Tesla are their first choice, but we dare not accept low-end electric vehicles because they can't be sold at all." Recently, a merchant in the second-hand car market in Huaxiang, Beijing, told the daily economic news that there are still a few people who buy new energy second-hand cars, and they can't afford to collect too many cars.

Although the number of new energy vehicles in China has already exceeded one million, in the used car market, new energy vehicles still exist as "minority choice". A few days ago, the Daily Economic News reporter found in an investigation interview that "there are sellers and no buyers" is still the norm in the new energy used car market. For second-hand carmakers, cash flow is the lifeline, even if sold at a low price, can not hit the car in the hand. In this case, the value preservation rate of second-hand cars in new energy sources is worrisome.

Second hand fuel vehicles sell well

According to public data, after the second-hand fuel car was "on the shelves", the proportion of transactions reached that month was more than 40 percent, and the vast majority of second-hand fuel vehicles could complete the transaction within two months, but after the new energy used car was "on the shelves," less than 10 percent of the second-hand cars were sold that month.

"At the beginning of this year, I bought an electric car at half price, but it didn't sell out for 8 months. It was going to be the treasure of the store. At last, I lost tens of thousands of Yuan before I sold it." A merchant in the second-hand car market in Huaxiang, Beijing, complained to reporters.

The merchant confessed that the reason why new energy used cars are difficult to sell is mainly because the endurance mileage is not easy to grasp and consumers cannot test. In addition, the new energy vehicles have a faster update and iteration speed in terms of endurance and technology, which also makes more consumers focus on new cars.

"For second-hand fuel vehicles, customers can often judge the condition of power system, chassis and other vehicles by mileage, but for new energy second-hand vehicles, it is difficult for ordinary consumers to judge the attenuation degree of vehicle power battery only by mileage." The second-hand car merchants said to reporters.

A second-hand new energy car merchant told reporters: "we also have standards for the acquisition of vehicles, and generally do not accept vehicles with a mileage of more than 60000 km. Because the profits of second-hand new energy vehicles are very thin, most of the customers who buy cars are used to run the Internet to book cars, we should promise the vehicle's endurance mileage to the users, and for electric vehicles with mileage of more than 60000 km, the power battery attenuation is too serious to ensure the normal use of the daily. If the power battery is replaced again, the price will be higher than the purchase price of the vehicle itself, and the gain is not worth the loss. "

According to the reporter, after a new energy vehicle passes the warranty period, if the battery needs to be replaced, the cost is expected to be about 40000 yuan, which is basically consistent with the price of some new energy vehicles in the second-hand car market.

According to the report on China's automobile maintenance rate in November 2019 issued by China Automobile Circulation Association, the average maintenance rate of three-year-old pure electric new energy vehicles is 36.4%, which is much lower than that of traditional fuel vehicles. In the new energy vehicle maintenance rate ranking, only Tesla Model x (three-year vehicle age) has a maintenance rate of 63.9%; a large number of domestic brand new energy vehicles (three-year vehicle age) have a maintenance rate of less than 50%.

In addition, according to the 2019 China Automobile Insurance rate report released by the China Automotive Finance and Insurance rate Research Committee, Tesla Model X, Tesla Model S, Buick Verite 5, Volvo S60L and BYD Song DM, guarantee rates are 74.98%, 71.42%, 60.67%, 58.43% and 58.05%, respectively. This means that, with the exception of Tesla, the preservation rate of other new energy models is generally below 60%.

"Even for high-end electric vehicle brands like Tesla, we will not first look at the service life and mileage of the vehicle, directly reduce the purchase price by 300000 yuan on the official guide price, and then adjust the price according to the vehicle condition," a second-hand car merchant told reporters

Second-hand new energy car cycle

Generally speaking, the factors that affect the maintenance rate of vehicles mainly include the price fluctuation of new vehicles, brand reputation, ownership, vehicle performance, practicability, maintenance cost and convenience. But for the second-hand new energy vehicles, brand premium and technical strength determine the maintenance rate of the model.

"In general, the more historical and mass based the brand is, the higher the brand's premium ability is. At the same time, the vehicle performance and new vehicle terminal price also affect the price trend of used cars." Luo Lei, deputy secretary-general of China Automobile Circulation Association, told reporters that with the improvement of endurance mileage and intelligence, the residual value of second-hand new energy vehicles will decline.

At present, new energy used cars have fallen into the strange circle of "sellers don't want to sell, car dealers don't want to accept, buyers don't dare to buy". Because of this, the main body of the second-hand new energy vehicle trade is actually automobile enterprises.

It is understood that BAIC new energy proposed to buy back new energy vehicles of a certain period at 45% - 55% of the market price in 2016. In 2018, Yundu automobile also proposed to purchase new energy used cars within 60000 kilometers for three years, with the repurchase price of 50% of the subsidized car price. At the same time, BYD, Dongfeng Nissan and other companies have repurchase plans for their new energy models. Tesla, Weilai and Weima directly sell used cars on the official website.

Some insiders said: "through this move, the car companies just hope that users will continue to purchase the same brand of cars to upgrade and become 'repeat customers'. On the other hand, the residual value rate is still an objective reflection of the brand power of vehicle enterprises, and vehicle enterprises do not want the residual value problem to affect consumers' purchase decisions on the brand of new cars. "

"since 2018, the China Automobile Circulation Association has begun to promote the formulation of the Technical Standard for the Evaluation and Evaluation of second-hand vehicles for New Energy passenger cars, including the requirements of the evaluation institutions, the appraisal and evaluation procedures, the technical status appraisal requirements, and so on. With the support of various relevant units, scientific research and academic institutions, the third edition of the discussion has been formed after three discussions." Luo Lei told reporters, "the Technical Specification for the Evaluation and Evaluation of second-hand cars for New Energy passenger cars is expected to be officially issued early next year."

According to Wang Meng, an expert in the second-hand car industry, "at present, the number of new energy vehicles is nearly 3 million, while when the second-hand fuel vehicle market erupts, the number of new energy vehicles has reached 80 million. When will the market share of new energy vehicles reach 20%, the second-hand NEW energy vehicle market is expected to develop."

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