Google's internal incubator area 120 has just launched a new project called Tangi. It aims to attract people's creativity and DIY content in the form of short videos.Unlike entertainment oriented applications like tiktok or the new byte, Tangi is designed to help people learn. Its initial landing is on the web and IOS platform, gathering and sharing interesting videos about creation, painting, cooking, fashion, beauty and other themes.
"Tangi focuses only on DIY and creative content, with the goal of helping people learn to make, cook and create by hand through less than a minute of video," explains coco Mao, founder of Tangi.
In other words, Tangi aims to make it easier for users to find many high-quality entry videos. It is reported that coco Mao was inspired to build Tangi after visiting his parents at home.
I find that my mother has always been creative, and even more surprisingly, these niche communities have provided quick start guidance, and now she has become a professional painter.
I've also joined dynamic creative communities that have produced videos about cooking and fashion, and I've noticed some amazing places in them.
Content that used to take a long time to learn through text and images can now be easily learned through short videos.
Although Tangi's vertical video can last up to one minute, the average is only about 45 seconds, which means that the platform does not need to compete directly with the long video on large video websites such as YouTube.
Another difference from other short video apps is that Tangi includes a feature called Try It.
As a way to interact with other members of the community, Tangi encourages users to upload photos of their attempts and actively comment.
Now that Tangi hasn't opened up the video upload feature to everyone, instead, creators need to apply to become part of the video platform, which may be a good way to ensure that video content can always be focused on DIY and creativity.